Sales & Marketing Coordinator

4 weeks ago


Edmonton AB, Canada Keeran Networks Full time

Position Overview

We are looking for a highly organized individual to join a young, fun, and rapidly growing IT service company by assisting the Business Development Team in two (2) key areas:

1. Sales Coordination (25%):

  • Ensure all sales opportunities are accurate and properly tracked in HubSpot
  • Help advance sales opportunities through the sales pipeline stages by consistently following up and keeping the BD Team organized
  • Qualify new leads using phone script
  • Book initial first time (face-to-face) appointments with new prospects
  • Send information out to prospect for a smooth network audit & business assessment
  • Assist in preparing presentations and prepping office for prospect pitches
  • Input won deals from HubSpot into ConnectWise
  • Facilitate sales-to-service hand-off from BD Team to Information Services Team
  • Format Word, Excel, and PowerPoint documents to Keeran’s brand standards

2. Marketing Coordination (75%):

  • Work with marketing company to build and manage inbound marketing, demand generation, and marketing automation for web leads via HubSpot
  • Report qualified vs. unqualified marketing leads to SEO/SEM company weekly (organic vs. PPC)
  • Help refine website copy according to SEO/SEM company’s suggestions and best practices
  • Create content for weekly blogs, monthly newsletters, and quarterly eBooks
  • Create drip marketing email follow ups, phone calls, and events/meetings

· Work with telemarketing company to scout list data for accuracy, # of computer users, and current IT provider; as well as provide bi-weekly reporting on qualified leads

· Create and coordinate a calendar of sales events like an open house party, lunch ‘n learns, movie theater rental, trade shows, webinars, etc. for top of mind awareness

· Work with key vendors and marketing company to develop targeted campaigns and create email blasts for account-based marketing

  • Work with marketing company to refine client touch pieces such as SWAG, Follow Up materials, and Client Onboarding Kit
  • Scan and categorize business cards for executing relevant marketing campaigns

Peripheral Job Functions

· Manage social media

o Facebook

o Instagram

o Twitter

o LinkedIn profiles

o Google reviews

  • Create network diagrams in Visio based on input from Information Services Team
  • Research key line-of-business applications for specific verticals/industries
  • Format and prep RFP responses based on input from Information Services Team

Professional Qualifications

· Sales, Marketing, and/or Communications background (education and/or experience)

· Administration background (education and/or experience)

Personal Attributes

· Highly organized

· An ability to work independently with minimal supervision

· Strong and effective oral and written communicator

· The ability to work under pressure and to prioritize work effectively

· Proficient knowledge of formatting Microsoft Word, Microsoft Excel, and Microsoft PowerPoint documents

· Knowledge of (or ability to quickly learn) Microsoft Visio

· An acceptance of, and commitment to work according to, the organization’s policy

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