Marketing Creative Lead

4 weeks ago

Calgary AB, Canada Kaizen Lab Inc. Full time

The Professional Home Builders
Institute (PHBI) was established in Alberta in 1987, by builders, for builders.
Since our inception, we've kept pace with the home construction industry’s
ever-changing needs by designing and delivering practical education that meets
or exceeds the national benchmarks established by the Canadian Home Builders
Association.
In British Columbia, PHBI is branded
as BC Builder Training, while in Ontario we are recognized as Training Ontario.
This position resides with the
Professional Home Builders Institute (PHBI) and works alongside The Alberta New
Home Warranty Program (ANHWP) and The New Home Warranty Insurance (Canada)
Corporation (NHWICC).
Accountable for:
This position is responsible for organizing and
creating informative and engaging content to attract, convert and retain
customers and to help build and support our brands, products and services.
You’ll be part of a collaborative team that thrives on getting things done.
You’re a generalist, bringing a broad marketing and communications experience
and know-how to deliver the right content, at the right time, to the right audience.
Plan, develop, implement, manage and coordinate various marketing efforts.
You’ll bring a hands-on experience working with various
web, email, social and design programs and platforms. You have proven
time-management skills that allow you to deliver results under tight deadlines
and shifting priorities.
Work location:
Calgary, Alberta
Responsibilities:
The primary
responsibilities of the Marketing Coordinator are:
Support and collaborate with internal and
external stakeholders to scope, plan, and implement marketing strategies
and tactics to support business goals, reporting on progress and results.
Maintain inventory of sales and promotional
materials, ensuring all are current and accurate. Includes coordinating
the creation and execution of new materials when necessary. Examples
include: promotional swag, gifts, brochures, event banners, etc.
Coordinate events, such as sponsorships and in
person events, including planning, asset development, execution, and
reporting.
Social media support as needed, including
daily management, creative content development and reporting.
Maintain positive business relationships with
industry associations, including membership management.
Support brand, web and writing styles, email
and social media guidelines and best practices.
Website updates and minor development as
needed (WordPress and Salesforce).
Perform other related duties as
needed/assigned.
Skills and
Experience:
~3+ years of related experience
~ Experienced with concept ideation and developing
content for multiple audiences and platforms, including storytelling,
blogging, and technical writing
~ A solid understanding of graphic and print
design principles.
~ Soft skills: time management, communication
(written / visual / oral), interpersonal skills, collaborative approach
~ Solid project management understanding
~ Strong understanding of content, email, and
social media marketing
~ Strong editing skills, including content,
spelling, grammar and working knowledge of CP style
~ Good understanding information architecture,
user experience, and web best practices.

Technical
skills
Must have experience using Office 365 (Word,
PowerPoint, Excel, Outlook)
Must have experience with Adobe Creative Suite
or equivalent software (InDesign, Illustrator, Photoshop)
Considered
assets:
Experience
with Salesforce and Account Engagement (Pardot) and/or marketing
automation tools
Experience
with WordPress
Experience in higher education, construction
or homebuilding
Ability to provide demonstration of work /
portfolio
Education
~ Post-secondary
diploma or degree (Communications, Marketing, Business, or equivalent)

Why you should join us:
The Alberta New Home Warranty Program
Group of Companies offers challenging and meaningful work, a positive work
environment with amazing colleagues. Our
benefit package includes:
- Hybrid/remote work structure
- Annual short-term incentive pay (bonus
program)
- Paid sick time and flex days
- Medical, dental and vision benefits
- Health Spending Account
- Pension plan (RPP company matching)
- On the job training
- Company events
- Progressive corporate culture that supports
our greatest assets – our people
The Alberta New Home Warranty Program Group of Companies believes that by fostering equity, diversity, inclusion, and belonging, we not only create a more just and compassionate workplace but also enhance innovation, creativity, and productivity through the diverse perspectives and experiences of our team. The organization has developed an Equity, Diversity, Inclusion and Belonging (EDIB) vision.
We want:
you, and all customers, to be treated equitably
you to be proud of what makes you diverse
you to feel included and have a sense of belonging
#J-18808-Ljbffr

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