Director of Marketing

Reportsto:VP,Marketing

Location:Vancouver,BC

Type:Full-time,permanent

D3SecuritybuildsMorpheus,anaccountableagenticSOCplatformthatautonomouslytriages,investigates,andhelpsremediatesecurityalertsatenterprisescale.WeareaVancouver-basedcompanysellingintoglobalenterprisesandMSSPs,andourmarketingfunctionisbeingbuiltdeliberately—notinherited.

About the role

TheDirectorofMarketingistheVP’srighthand.WheretheVPsetsdirection,thisrolemakesitreal:campaignsthatshipontime,contentthatlandswithatechnicalbuyingcommittee,programsthatgetmeasuredhonestly,andateamthatknowswhat“done”lookslike.Thisisanexecutionleadershiprolewithrealstrategicinput—notacoordinatorseat,andnotaseatwhereyoucanhidebehindstrategydecks.

Youwillbeaccountableforwhetherthemarketingplanactuallyhappens.

What you’ll own:

Executionandoperatingcadence

• Turntheannualandquarterlymarketingplanintoasequenced,resourced,datedoperatingplan—andholdit.
• Runthemarketingoperatingrhythm:planning,standups,launchreadiness,retros.Surfaceslippageearlyratherthanexplainingitlate.
• ActastheVP’sproxyincross-functionalforumswithsales,product,andrevenueoperationswhenneeded.

Demandgenerationandcampaigns

• Ownend-to-endcampaigndeliveryacrosspaid,email,web,events,andpartnerchannels.
• WorkwithsalesandBDRleadershiponpipelinetargets,buyerintentsignalframeworks,andfollow-updiscipline.
• MaintainHubSpotasthesystemofrecord;insistonattributionthatsurvivesscrutiny.

Contentandmessaging

• Directthecontentengine:whitepapers,battlecards,technicalblogs,casestudies,webcopy,andsalesenablement.
• Enforcemessageconsistencyacrossatechnicalproductwithasophisticatedaudience—CISOs,SOCmanagers,securityarchitects,andprocurementallreaddifferentthingsandneeddifferentproof.
• Protecttechnicalaccuracy.Incybersecurity,imprecisemarketingclaimsarefoundoutquicklyandexpensively.

GEOandsearchvisibility

• Owngenerativeengineoptimization(GEO)asafirst-classdiscipline:howD3andMorpheusarerepresented,cited,andrecommendedbyChatGPT,Claude,Perplexity,GoogleAIOverviews,andotherAIanswerengines.
• Buildandmaintainthestructural,schema,andthird-partycitationworkthatdetermineswhetherweappearinAI-generatedanswers—andtrackitwithrealmeasurement,notvibes.
• CoordinateGEOwithtraditionalSEOandanalystrelations,sincethesethreenowfeedeachother.

Analystandthird-partyvisibility

• Supportanalystrelationsprograms(Gartner,Forrester,Omdia,GigaOm,andindependentresearchers):briefingprep,evidencepackages,submissioncycles,andfollow-through.
• Buildtheevidencebase—proofpoints,competitivedisplacementwins,benchmarkdata—thatmakesthird-partyvalidationpossible.

What you bring

Required Experience

• 6+yearsinB2Bmarketing,withmeaningfultimeinthetechnologysector.Cybersecurity,infrastructuresoftware,orenterpriseSaaSpreferred.
• Demonstratedownershipoffull-funnelB2Bprograms,notjustonechannel.
• WorkingfluencyinmodernB2Bmarketingpractice:product-ledandsales-ledmotions,buyerintentdata,ABM,marketingautomation,attributionmodelling,andlifecyclemarketing.
• PracticalGEOexperience.Thisisahardrequirement,notapreference.YouhaveactuallydoneworktoinfluencehowabrandorproductappearsinAI-generatedanswers,youcanexplainyourapproach,andyoucandescribewhatworked,whatdidn’t,andhowyoumeasuredit.Candidateswithouthands-onGEOworkwillnotbeconsidered.
• Strongtechnicalcomprehension.Youcanreadaproductarchitecturedoc,understandit,andtranslateitforsixdifferentpersonaswithoutflatteningitintomush.
• Hands-onproficiencywithHubSpot(orcomparable),analyticstooling,andCMSplatforms.
• Peopleandvendormanagementexperience.
• ExcellentwrittenEnglish.Youwillbeedited,andyouwilleditothers.

Howyouwork

• Initiative.Youbringproblemswithproposedanswersattached.Youstartthings.
• Creative.Youfindanglesothersmissandarewillingtotestsomethingunprovenwhenthereasoningholds.
• Direct.Yousaywhensomethingisn’tworking,includingwhenit’syourownidea.
• Finisher.Youcaremoreaboutwhatshippedthanwhatwasplanned.

Nicetohave

• Cybersecuritydomainknowledge(SOCoperations,SIEM/SOAR,detectionengineering,oradjacent).
• ExperiencemarketingAIoragenticproducts,includingnavigatingbuyerskepticismaboutAIclaims.
• Channel,MSSP,orpartnermarketingexperience.
• ExperiencemarketingintoEMEA,particularlyDACH,includingdatasovereigntyconsiderations.
• Analystrelationsexperiencewithamajorresearchfirm.

Why this role

YouwillworkdirectlywithaVPwhowillgiveyourealscope,realfeedback,andcreditforyourwork.Theproductisgenuinelydifferentiatedandthecategoryisbeingdefinedrightnow.IfyouwanttobethepersonwhobuildsamodernB2Bmarketingfunctioninafast-movingsecuritycompany—ratherthanm