Senior Web Analytics
2 weeks ago
We have an opportunity for a Senior Web Analyst role based in Canada. Kindly review the job description provided below. This position offers full-time engagement with the flexibility of remote work, although candidates must reside within Canadian territory.
Responsibilities
- Design, develop, and support the web analytics instrumentation architecture.
- Create, test, and verify new analytics data capture designs based on stakeholders' reporting needs and business objectives.
- Participate in triaging analytics-related issues (both in formal development and on an ad hoc basis), and share that knowledge with other stakeholders and partners.
- Identify opportunities to expand web analytics collection, especially when they are related to key performance indicators.
- Build collaborative relationships with engineering and technical teams across the company, sharing best practices and identifying new integration opportunities.
- Increase the velocity of Web Analytics implementations by working with engineering teams.
- Get technical stakeholders' ad hoc requests for web performance analysis done as soon as possible and respond to them.
- Good working command of JavaScript, HTML, weblogs databases, and data warehousing.
- Extensive experience with Adobe Analytics (must have), Google Analytics (nice to have), and custom data collection systems.
- Experience in managing the implementation of multiple marketing tags using Adobe Launch
- Experience with Tealium or other Tag Management Systems.
- Knowledge of web analytics data and data structures.
- Ability to influence and drive technical adoption of analytics products.
- Strong communication skills with engineers and marketing.
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Research, Analyst, and Information Technology
- Industries IT Services and IT Consulting
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