Freelance Senior Marketing Strategist
1 month ago
Reporting to the Senior Manager, Marketing and Communications, the Senior Marketing Specialist plays a pivotal role in the marketing and communications team. This position is responsible for the development and execution of comprehensive, integrated marketing strategies aimed at generating new leads and nurturing relationships with existing customers.
Minimum college-level education in Communications, Marketing, or related field; 3-5 years of progressive experience in marketing communications, with expertise in digital marketing, campaign development and project management. Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
~ Proficiency in working with agencies, external partners within established brand guidelines.
~ Excellent project management skills with demonstrated ability to organize, prioritize, manage and deliver multiple demands.
~ Requirement to attend the office at least 2 days a week.
Through the process of understanding the unique business goals, competitive and market factors, develop and execute annual marketing plans.
Partner with Regional Directors, General or Branch Managers to provide marketing insights and recommendations for digital, social, and traditional marketing programs
Collaborate with the digital, social, customer insights, CRM, and Media and Public Relations marketing teams to support the development and execution of regional marketing campaigns and initiatives.
Contribute to the development of the Annual Marketing and Communications business plan, including KPI and goal setting, budget requirements, and project plans.
Work with external advertising agencies, graphic design partners, and media sales to develop marketing creative in support of key initiatives, including reviewing media buys and contracts and exploring innovative marketing opportunities.
Leverage online project management tools for streamlining workflows and on-time delivery to support new product launch and drive demand.
Working in conjunction with the department of Regulatory Affairs to ensure all marketing activities comply with Federal and Provincial laws and company policies.
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