Copywriter - 5 (contract)
2 weeks ago
Story Behind the Need
Business group: Digital Channel Experience, Commerce – define strategy and author content of the Scotiabank.com website Project: The Global Transaction Banking website is undergoing a refresh and rebranding. This project will require content authoring for +200 pages. The Commerce team at Scotiabank is reinventing discovery and onboarding experiences to meet the evolving and unique needs of our customers, regardless of who they are or how they choose to bank with us. This role contributes to the overall success of the Digital Commerce Team in Canada by supporting the maintenance and building of Scotiabank-owned web properties with a focus on continuous improvement to support sales and best-in-class customer experiences. Leads collaboration with partners across the bank to identify and execute new opportunities to improve channel performance. Supports the team's business strategies and objectives by ensuring all activities are conducted in compliance with governing regulations, internal policies and procedures, and web accessibility standards. Candidate Value Proposition The successful candidate will have the opportunity to gain valuable experience at a top 5 Canadian bank and will be playing a critical role as the center of excellence for a key eCommerce initiative - Gaining them visibility within the team and across the organization. Typical Day In Role- Complete web content requests assigned as per the project plan on time and in accordance with the Bank’s quality, branding, accessibility, and design guidelines. Hires will spend the majority of their day authoring in our web content management platform (AEM). Request will be of low to medium complexity.
- Monitor and maintain site health (site quality, accessibility, and SEO scores) across all pages they’ve been assigned as per the project plan.
- Communicate early and often with project manager and other stakeholders in order to capture new requirements and escalate any blockers.
- Coordinate with cross-functional partners on authoring best practices and page content recommendations
- 10+ of content management experience
- 3+ years’ experience with UX design - ensuring website content has a consistent look and feel and is formatted to established standards (demonstrated in project work)
- 2+ years’ experience with HTML and CSS
- Experience using Adobe Experience Manager is preferred
- Demonstrated understanding of the impact of content and can use SEO to analyse website traffic and user engagement metrics to drive optimizations
- Practical experience with Agile development methodologies
- Good communication skills – successful hires will need to be able to communicate with project stakeholders and managers across the organization.
- Able to juggle multiple tasks at once, changing focus and priority as needed
- Strong organizational skills
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