Senior Data Analyst

3 weeks ago

Montréal QC, Canada Business Development Bank of Canada Full time

SENIOR ADVERTISING DATA ANALYST page is loaded SENIOR ADVERTISING DATA ANALYST
Apply locations Montreal time type Full time posted on Posted 4 Days Ago job requisition id R-5320 We are banking at another level.
It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.
Flexible and competitive benefits , including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few
Opportunities for learning , training and development , and much more... 
The Senior Advertising Data Analyst will be responsible for building advanced models and reporting, identifying patterns, trends, and correlations to optimize digital media campaigns and planning, and analyzing datasets to identify new audience opportunities. They will play a key role in the Media and Advertising Performance team and deliver on BDC’s growth ambitions, brand building and impact on Canadian entrepreneurs.
Designs, implements data models, and provide actionable insights and recommendations to optimize advertising campaign, audience segmentation, and performance management.
Builds and maintains advertising related optimization and reporting.
Utilizes statistical models and machine learning algorithms to predict consumer behavior, optimize ad targeting and improve campaign performance.
Runs complex analyses and provides actionable insights to improve advertising performance.
Collaborates with the Advertising Performance Senior Specialist to define the ad data strategy and requirements, and to optimize our digital campaigns.
Builds and maintains the related data set and ensures its integrity.
Leverages SQL and advanced data manipulation techniques to clean, transform, and prepare data for modelling.
Collaborates with a cross-functional team to understand acquisition goals and targeting tactics for owned and paid channel activation.
Collaborates with the Clients Analytics team and the Business Intelligence department to develop and maintain automated data pipelines for seamless data flow and model refreshes.
Translates complex data insights into clear and compelling data visualizations to enable decision-making.
Stays at the forefront of data modelling best practices and digital advertising trends.
Bachelor's or master’s degree in Data Science, Statistics, Mathematics, or a related field.
At least 5 years of experience in data analysis, with a strong focus on data modeling for digital advertising purposes.
Digital media agency experience (an asset).
Experience or knowledge of the financial industry, entrepreneurship domain or B2B sector (an asset).
Strong understanding of digital advertising platforms (including Google Marketing Platform) and campaign metrics.
Proven expertise in building and implementing successful data models that improve campaign performance and drive actionable insights.
Expertise in data modelling tools and languages (e.g., Python, R, SQL) with a focus on building scalable and maintainable models for campaign optimization.
Preferred experience working with Google BigQuery for data warehousing and scalable analytics, advertising data cleanrooms such as Google ADH, and a good understanding of Privacy restrictions.
Strong expertise in data visualization and reporting using tools such as PowerBI, and Looker Studio.
A keen eye for data quality and a meticulous approach to data cleaning and preparation. Proficient in project management with adequate time and priority management skills. 
Excellent interpersonal communication and cross-functional collaboration skills to work effectively with partners, business units and stakeholders to achieve common goals.
Bilingualism (French and English).
#Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers , we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. BDC is a bank unlike any other. We are the only bank dedicated exclusively to the development of Canadian businesses. That’s what makes us unique as a bank.
That’s why we are banking at another level.
#

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