Product Marketing Manager Remote Or On-Site H/F

3 weeks ago

Canada Canadian Pharmacists Association Full time €70,000 - €80,000

Product Marketing Manager - 1 year contract
Corporate Services
Reports to: Director, Marketing & Digital Product Strategy
Position Type: Full time, 1 year contract (maternity leave)
The Canadian Pharmacists Association (CPhA) is actively recruiting for a Product Marketing Manager on a 1-year term to join our Corporate Services department. We are a fully remote workforce and are looking for someone who is able to be fully productive, efficient and effective in a remote environment. The Product Marketing Manager is responsible for the CPhA public website and eCommerce platform, managing the end-to-end lifecycle from design to implementation.
This position also supports the design, deployment, and reporting of other CPhA digital products and projects as needed.
The Product Marketing Manager coordinates with a wide number of internal and external stakeholders to ensure we deliver projects effectively and efficiently on time and within budget, and have a user-friendly, professional website, and effective eCommerce experience.
Website & E-commerce Platform
Managing all aspects of the CPhA public-facing website and coordinate updates with stakeholders, designers, and content owners.
Maintaining high standards for content posted to the website, the integrity of the information architecture, the usability and accessibility of the website.
Following brand standards, maintaining consistency of brand guidelines across the website.
Managing the eCommerce platform, maintaining the integration of the CRM database and eCommerce system and developing and maintaining processes to ensure ongoing data integrity.
Testing all eCommerce development projects prior to production deployment to ensure the application is free of bugs, is useable and maximizes ROI.
Developing user stories, managing and prioritizing work with development resources: providing the development team with clarity when required.
Digital Product Projects
Supporting and collaborating with content and solution development teams to ensure that digital product projects are effectively implemented within the agreed time and cost.
Conducting user research, new product testing to constantly collect user feedback and propose actions to remove pain points.
up and dissemination of surveys via the website or email campaigns.
Regular contact with representatives from multiple third-party vendors (Salesforce, Nova Networks, AWS, Wistia, Survey Monkey)

University degree or diploma in Business, Marketing, Computer Science, Information Systems, or related field with 5 (five) years of experience in a similar position and/or equivalent combination of education and experience.

Prior experience in Marketing, Product Marketing or Product Management.
Working knowledge of CRM solution. Salesforce experience is a plus.
Website administration including content management and testing eCommerce components.
Product / feature launch experience an asset.
task and manage multiple projects effectively, excellent planning, project management, and organizational skills.
Good working knowledge of, marketing automation software (preferable Pardot), (Adobe Creative Suite & CRM), CRM software, i.e., salesforce, Survey Software (e.g., Survey Monkey)
Experience in HTML, CSS a plus.
Ability to display a commitment to and advocate for diversity and inclusion.
We’re a group of people who are passionate about the health and well-being of all. We care about your health and well-being. CPhA pays for your medical/dental benefits, Employee Assistance Plan and provides regular wellness sessions and resources
CPhA provides a pension plan with matching contributions and access to a financial advisor.
CPhA offers generous paid time off and our office is closed between Christmas and New Years.
If you require accommodation at any stage of the recruitment process, please inform Human Resources.
At the Canadian Pharmacists Association, we recognize, value and celebrate diversity, inclusion and equity. Our Diversity & Inclusion Framework is embedded in all our processes, policies and employee initiatives.
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