Senior Manager Digital Marketing

3 weeks ago

Mississauga ON, Canada BoomerangFX Full time

Why BoomerangFX?BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the aesthetic medical industry. We serve specialized industry segments spanning dermatology, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution – this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.Role OverviewAs a Digital Marketing Specialist - Paid Ads at BoomerangFX, you will play a pivotal role in driving the success of our clients' paid advertising campaigns. You will be responsible for developing and implementing effective strategies, optimizing ad performance, conducting research, and managing a portfolio of B2C clients. This role requires a proactive individual with a keen eye for detail, exceptional analytical skills, and the ability to thrive in a fast-paced environment.ResponsibilitiesHandling New Launch Strategies: Develop and execute comprehensive paid advertising strategies for new client campaigns, ensuring alignment with client objectives and target audience.Optimization Management: Continuously monitor and optimize ad campaigns to improve performance and maximize ROI. Implement A/B testing, adjust targeting parameters, and refine ad creatives as necessary.Keyword and Competitive Research: Conduct thorough keyword research and competitive analysis to identify opportunities and inform campaign optimization strategies.Client Management: Manage a portfolio of 15-20 B2C clients, maintaining regular communication and providing updates on campaign performance and optimization efforts.Daily Workload Management: Review performance metrics from the previous day's campaigns, identify areas for improvement, and develop optimization plans. Provide detailed reports to the manager on campaign performance and proposed optimizations.QualificationsBachelor's degree in Marketing, Advertising, Business, or related field.Proven experience in digital marketing, with a focus on paid advertising and PPC campaigns.Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Ads, and Microsoft Advertising.Excellent communication and organizational skills, with the ability to manage multiple clients and deadlines effectively.Ability to thrive in a fast-paced, results-driven environment and adapt to changing priorities. Benefits:Dental careExtended health carePaid time offSchedule:Monday to Friday (9 AM – 5PM)***Full time in office (required) – 5 Days a Week***Ability to Commute:***Mississauga, ON (required)***

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