Campaign Manager

3 weeks ago

Vancouver BC, Canada Noise Digital Full time €55,000 - €67,000

Noise Digital is a leader in data-driven & personalized digital marketing. We are looking for a Junior to Intermediate Data Analytics Specialist with experience in or knowledge of the Google Analytics and Marketing Platforms (GA Universal, GA4, GTM, GMP), and/or Adobe (Adobe Launch, Adobe Target, Adobe Audience Manager). You will be responsible for client projects involving tagging (GTM), Google Analytics optimizations, GA4 Migrations and data maturity optimization. This is a full-time position, and the ideal candidate will work out of our Toronto or Vancouver office, employing a hybrid/remote work model.

The Campaign Manager plays a key role in the development and execution of social media, mobile, display, SEM and performance media plans. This includes planning, implementation, management and day to day maintenance of paid media activity, including programmatic and social media buys. Using expert knowledge of digital media and analytics to provide executional insight during the development of media and plans and own the full execution of the campaign from development of final reporting.

Participates in media campaign planning process, including research, audience development and benchmarking.
Works with the Media Strategist to develop plans for trafficking creative assets and evaluating campaign results.
Provides Producers with estimated hours for each project on an ongoing basis.
Executes campaigns across programmatic, search, social platforms and direct vendor buys.
Monitors performance and make necessary changes that optimize towards reaching goals effectively. Ensuring a high level of performance in all campaigns.
Maintains media plans with up-to-date records of the implementation of the plan (blocking charts, trafficking sheets, budget control reports, etc.) Tracks media campaign performance and provide regular campaign summary reports for review with manager(s).
Reviews the reporting dashboard or other data sources pertaining to the media campaigns, ensuring that data is correct and any anomalies are identified and adjusted.
Provides actionable data-driven insights in language decipherable by key Stakeholders and Clients.
Works with Media Strategist to develop reports that clearly communicate campaign performance and optimization recommendations.
Post-secondary education, preferably in a relevant field (Data, Media, Communications, etc.)
~2-4 years working with Facebook, SEM and Programmatic media (DSP, Ad Servers)
~ Intermediate knowledge of the digital landscape, including online campaigns, new technologies used in both front and back ends, social media, and online marketing.
~ Intermediate knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts.
~ Advanced awareness of demand side platforms, data management platforms and ad servers.
~ Intermediate knowledge of Microsoft Excel (pivot tables, custom charts, filters, dashboards, macros, etc.).
~ Intermediate knowledge of technology platforms and how to design solutions that align the strategy overcome implementation obstacles an enhance campaign performance.
~ Able to derive and communicate actionable insights from large disparate data sets.
~ Advanced computer and digital literacy skills (Microsoft Windows / Apple OSX, Microsoft Office, Social Media).
~

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