Manager, Commerical Alberta

Manager, Commerical Alberta page is loaded Manager, Commerical Alberta Apply locations Alberta time type Full time posted on Posted 30+ Days Ago job requisition id JR-040675

Company Name: Corby Spirit and Wine Limited

Location: Calgary, AB, Canada

Hiram Walker and Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada. We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

Working here is all about igniting conviviality in all that we do. Derived from the French word convivialité, it means human connection, authenticity, friendly, and jovial. We are in the business of creating moments that matter, starting with how we work Let your ambition lead you toward outstanding opportunities with progressive rewards. For insight on our heritage please click:

Position Summary

Under the direction of and in conjunction with the Regional Sales Director –the Commercial Manager is responsible for overseeing the development of the regional sales strategy as well as manage the top key accounts in the region. This is achieved through the analysis and interpretation of consumer, category and customer relevant information to derive insights and recommended courses of action in order to achieve regional performance objectives. The role works closely with a number of key stakeholders, namely Sales/Commercial Managers, Trade Marketing, Customer Insights and Research Group.

Duties and Responsibilities

• In close collaboration with the Regional Director, lead the development of the regional sales strategy and associated processes.
• In close collaboration with the Regional Director, monitor and assess business performance against regional KPIs and make sound commercial recommendations to course correct where appropriate.
• Lead for customer management of top key account customers in Alberta, B.C. and Saskatchewan.
• Lead the development of key category, customer and consumer insights for integration into regional sales strategies.
• Generates compelling selling stories to support brand execution against the fundamentals of Distribution, Shelf, Price, Promotion and Display.
• In conjunction with Trade Marketing and the Regional Sales Director, develops a tactical customer plan for program application and execution at the liquor board.
• Builds and deliver sales capability training modules to close identified gaps associated with the above.
• Liaise with and develop key strategic partnerships with individuals within Corby to develop and deliver the regional (customer and shopper) research needs.
• Work closely with key stakeholders on development, implementation and monitoring of regional pricing strategy.
•  Function cooperatively and effectively within a team environment.
• Lead and/or participate in special projects as required.
• Gift pack forecasting, planning and execution.
• Portfolio planning and budget management.
• Regional activity calendar management.
• LTO/NLVA/LVA Calendar Planning.
• LTO and pricing pre and post analysis.
• Commercial planning file.
• Other duties as required.

Key Competencies

- Negotiation Skills:

• Ability to manage customers needs and requests through appropriate negotiation cycle & techniques, in order to achieve Pernod Ricard’s objectives.

- Influencing & Networking:

• Ability to establish and develop mutually beneficial and trusting business relationships with key internal / external stakeholders, through cooperation, integrity and with strong interpersonal & presentation skills.

- Consumer/Shopper Insight:

• Ability to capture and exploit strong consumer / shopper understanding and trends to develop actions appealing to consumer needs (promotion, merchandising, animation, testing, assortment, sales opportunities, outlet activities,...).

- Market & Environment:

• Ability to develop and maintain a deep knowledge of the business landscape and environment evolutions (legal, supply chain, tools…): key players (competitors, other consumer brands companies, key customers, …), distribution channels – including their distinct go to market strategies – and category trends, in order to maximize business opportunities.

- Portfolio, Brands & Products:

• Ability to develop and maintain a deep knowledge of Pernod Ricard’s brands and their positioning within the competitive landscape to be able to coordinate portfolio and channel strategy, and to offer adequate solution to stakeholders (customers, consumers, opinion leaders, international distributors, internal stakeholders,…).

- Drive for Sales Results:

• Ability to assess, recommend, implement and evaluate effectiveness of commercial activities (sales force, promotion, account investments,…) in order to optimize commercial performance and ensure excellence in execution.

- Contracts, Prices & Trade Terms:

• Ability to assess, design, manage, monitor and optimize contracts, consistent prices and trade terms in order to drive PR profitability and sustainable.

- Commercial Strategy & Planning:

• Ability to define, implement and get alignment behind a commercial plan, in line with PR Strategy, which takes into account the short and long term view and the characteristics of the local market environment.

- Analytical Thinking:

• Ability to consider all appropriate information, break things down and determine cause and effect relationships to make effective recommendations and develop operational actions.

- Organization & Planning:

• Ability to prioritize tasks and to manage efficiently time and resources in order to track and optimize the activity in a changing environment.
• Financial Acumen:
• Ability to integrate revenue and profitability aspects within sales activity to generate greatest ROI within budget guidelines.

Other Requirements

• University Degree
• 3-5 years experience in a Category Management/Commercial Manager role within the CPG industry
• Expertise in Category Management
• Excellent Powerpoint and Excel knowledge
• Wine and Spirit product knowledge an asset
• Strong time management and organization skills with attention to detail and accuracy
• Travel required - Must have a valid driver’s license
• Proficient in Microsoft Office applications

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.

Pernod Ricard and its Canadian Affiliates Corby Spirit and Wine Limited, and Hiram Walker & Sons Ltd. are committed to providing accessible employment practices. Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department at Accessibilty.Canada@pernod-ricard.com . For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.

Job Posting End Date:

Target Hire Date :

Target End Date :

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.

Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis.

Pernod Ricard is also a United Nation’s Global Compact LEAD company.