Senior Data Team Lead

3 weeks ago


Vancouver BC, Canada A Thinking Ape Full time €100,000 - €150,000

Full Time] User Acquisition Team Lead at A Thinking Ape (United States) | BEAMSTART Jobs User Acquisition Team Lead
Full Time
Remote Work
A Thinking Ape builds communities through mobile games with emergent social play and original IP. We released our first game in 2009 and have been highly profitable and growing every year since. We are a bottom-up company with small teams that focus on ownership and data driven decision making. Our portfolio of games is growing and we are scaling our growth team to bring our games to even more players. 
We are looking for a User Acquisition Team Lead to help us grow our existing franchises and upcoming new games into the top grossing charts. You will lead a team of four to scale our two highly popular free-to-play original IP games, Kingdoms of Heckfire and Party in my Dorm and new games in development. These games have passionate communities and appeal to vastly different audiences. You will be responsible for all aspects of user acquisition for our portfolio of games and will lead your team to develop and drive sustainable growth strategies to acquire users profitably world-wide. 
Our growth team consists of artists and analysts who strategize and execute on new ways to grow our games across multiple channels. As a performance marketing team we execute on a high volume of creatively diverse content, and continue to experiment with different marketing strategies. The team is very data focused and have built a suite of marketing tools based on our internal data pipeline and BI system and have the full support of an internal Data Science team.
Lead a team of performance marketers and analysts, and mentor direct reports
Develop and drive overall marketing strategies across all platforms, countries and networks
Develop and improve the overall marketing team process for campaign management and creative operatization
Drive continuous marketing experimentation in different creative and targeting strategies, and improve the test framework to run these experiments more effectively and efficiently
Guide development of performance marketing tools with support of internal data and engineering teams
Work closely with the product and creative team to share marketing insights and align marketing operations with business objectives
Conduct marketing research and competitor analysis
You are someone with an analytical mindset that loves digging deep into data. You are equally excited about sharing your knowledge, developing your people and building a high performing team. Experience managing a user acquisition team
You have 5+ years performance marketing experience in gaming, and have managed over $10M annual marketing budget
You are a passionate gamer
Remote first 
We have committed to a remote first approach for 2021 with access to in-person collaboration spaces in Vancouver when safe to do so. Our intention is to use 2021 as the foundational year to develop our remote excellence and help shape the future of ATA. We are open to help relocate the successful candidate to Canada.
Challenge your own assumptions and use data to make decisions whenever possible 
At ATA you’re offered a flexible, safe, inclusive environment in which you have the autonomy to do your best work, surrounded by a strong team and with the encouragement of supportive leadership that doesn’t just care what you’re doing, but how you’re doing. You take on thought-provoking projects and tackle fun problems alongside people who are equally invested in making meaningful contributions and seeing new ideas come to life. You build communities, take ownership, have wonderful arguments, let the best ideas win and keep growing. Our commitment to inclusion
At ATA we build communities. But community extends beyond our players: it also encompasses our employees and candidates. We support diversity in the workplace and always strive for inclusion. Check out our story to find out how we got to where we are today, and learn about our culture by following @athinkingape on social. We build communities through massively multiplayer mobile games
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