CHEF DE PRODUIT SENIOR MARKETING INTERNATIONAL
4 days ago
The Product Manager - Temporary role , starting from Jan 20th, 2025, and ending on May 17th, 2026.
Under the supervision of the Marketing Director, the Product Manager will manage DAP Canada’s product portfolio, driving growth by leading product marketing initiatives. That includes adapting US product lines to the Canadian market, product portfolio management and price positioning. The Product Manager’s responsibility is to proactively monitor P&L and market trends, proposing initiatives to achieve margin and sales objectives. Activities and projects will include but are not limited to:
Responsibilities
Product Adaptation / Development:
Follow up on all steps of new product and packaging adaptation and development through internal project management systems to ensure information accuracy and timely launch
Monitor DAP US innovation pipeline, participating in projects and meetings and requesting/recommending necessary adaptations to Canadian needs
Work with the Canadian marketing and sales team to establish a local product pipeline and launch calendar
Work with DAP US legal, regulatory, R&D and product areas to ensure new and existing product labels are compliant with Canadian legislation and aligned with DAP guidelines
Manage product label translations
Work closely with the US to increase speed to market of new product launches while keeping Canadian requirements top-of-mind
Product Portfolio Management :
Manage DAP Canada product portfolio life cycle, monitoring the SKU rationalization plan and proposing initiatives such as product discontinuation and new pack sizes
Support Channel Marketing Manager in monitoring competitive landscape to ensure DAP advantage and relevance
Support Digital Marketing Manager with Canada PIM (Product Information Management) System
Maintain product data by monitoring inbound connectors and data enhancement from other users.
Consistently review data for completeness and correctness to align with brand standards.
Ensure digital assets are updated on time to align with brand updates.
Work with internal teams to ensure data is consistent across all outbound channels, i.E. retailer connectors and content store.
Lead development of unique content stores for specific retailer requests
Communicate with outside teams to troubleshoot bugs and implement timely solutions
Product Line Performance :
Monitor products’ P&L and work with Canadian Marketing team, US Finance, R&D and Product teams to recommend projects to maximize profitability
Follow up and regularly report key product performance indicators including sales volumes, trends, retail pricing, proposing and executing the adequate course of action
Requirements:
~3 years of experience in product marketing
~ Project management experience
~ Ability to effectively interact with senior management, customers, sales associates
~ Proficiency in Microsoft Office 2010 (Excel, Word, PowerPoint)
~ Strong attention to detail
~ Ability to manage multiple tasks with competing priorities and deadlines
~ Familiarity with home improvement projects an asset
~ Must have completed an undergraduate degree in Marketing, Business Administration or a related field, or have the equivalent experience
~ Excellent communication skills
~ Ability to travel within Canada and to the US
~ Bilingual in English and French would be an asset
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $7.3 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.
You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.
At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more Learn more about DAP’s history, culture and benefits at
DAP - On the job since 1865.
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