Vice President External Relations

7 days ago

Canada Innovation Asset Collective Full time

Reporting to the CEO, the position of VP, External Relations is responsible for promoting Innovation Asset Collective’s (IAC’s) mission through partnerships and member experience. The successful candidate will be responsible for establishing and directing IAC’s marketing and partnership funding strategies to create awareness, attract new members and support further demand for our products and services. 

These partnerships include, but are not limited to, Government Institutions, Crown Corporations, Intermediaries such as Incubators or Accelerators, and other organizations working with Canadian SMEs to increase their freedom to operate (FTO) and implement IP strategies that enable commercial success. This opportunity requires full time attention as a member of a virtual team, working from home, with the ability to travel to meetings in-person across Canada.

Key Responsibilities: 

Marketing and Partnerships

  • Provide expertise and leadership to a team, in the development and implementation of comprehensive marketing, communications and event management strategies aligned with the IAC’s mission, goals, and target audience.
  • Develop and manage the department’s budget, ensuring efficient allocation of resources and maximizing return on investment
  • Guide the organization in the development of plans to recognize value in our education and report content; monetize content, and manage revenue opportunities through partnerships
  • Accountable for the management of IAC’s brand strategy with prospective partner organizations and IAC’s member companies
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing and partnership efforts, providing regular reports and analysis to senior leadership and the board of directors

Member Experience

  • Identify and pursue opportunities for partners and other organizations to enhance membership development efforts and broaden the organization's reach
  • Create and oversee our member engagement model, ensuring members receive the best experience and value from their relationship with IAC
  • Lead the ownership and execution of Membership Advisory Council to enhance member experience

Senior Leadership Team (“SLT”) Responsibilities

  • Align with SLT colleagues on strategic planning for IAC and report on progress to the Board of Directors
  • Provide clear roles and responsibilities to a team of professionals, along with consistent feedback to ensure alignment for a high-performance culture and collaborative team environment within IAC
  • Work closely with other members of the leadership team to foster a culture of collaboration, innovation, and excellence across all areas of organization.

Other potential aspects of the role 

  • Working in partnership with the CEO to evolve existing and foster new relationships with officials, elected representatives and key contacts within government departments to further IAC’s reach and reputation as a valued partner within Canadian IP ecosystem
  • Stay abreast of relevant government initiatives and programs, and be involved where applicable Work with organizations such provincial innovation agencies, accelerators, incubators, and innovation funding organizations to extend the reach of IAC’s efforts to build IP capacity

Required experience and education

  • Education in a post-secondary institution with a focus on business or marketing is preferred 10+ years’ experience building and leading effective and high performing teams and organizations 
  • Experience in scaling an organization through repeatable, monetization of content
  • Experience in Government/Public/Not-For-Profit space Experience working with innovation or IP policy or exposure to corporate IP strategy, including patent portfolio management is an asset

Key competencies for success

  • Virtual leadership skills and an ability to motivate others to do their best work
  • Strategic mindset with an ability to drive the detail
  • Strong listening, communication and organizational skills
  • Exceptional collaboration and relationship building skills
  • Fluency in written and spoken French, with the ability to effectively communicate with French speaking stakeholders and audiences. 

We encourage you to apply through LinkedIn or hr@ipcollective.ca.

IAC is an equal opportunity employer that welcomes diversity in the workplace and encourages applications from all qualified candidates. IAC welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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