Head of Digital Marketing

4 weeks ago

Ontario, Canada Stonewood Group Inc. Full time

Another gushed, ‘best Natural Food Grocery in the city with a huge array of natural food, organic options and unique choices. Launched as a passion project in 1981, our client has grown into a thriving health products retailer with 9 stores across Southern Ontario and plans for more.They exist to help people live longer,happierand healthier lives byprovidingthe highest quality product offerings, a unique focus on education, and exceptional customer service. Theyassisttheir customers navigate the confusing world of health and nutrition to craft a plan specific and most beneficial to their individual needs.
Sincetheirvery beginnings, our client has also been dedicated to building community through food. They partner with local communities, from farmers to businesses, neighbours,artistsand artisans that share similar values. They source responsibly with a commitment to the highest quality and healthiest product standards in the market. They advocate tirelessly for honesty in food and a positive impact on the overall ecosystem. Our client leads the way to great health for people, their communities, and the planet.
Building and designing the integratedmarketing aspects of this collective undertaking will be the responsibility of the newly created role of Chief Marketing Officer (CMO).
Reporting to the CEO, the CMO will be responsible for driving the digital transformation of the marketing department while planning and executing high-impact, strategic marketing programs and campaigns to promote the firm’s unmatched offerings and positioning. Understanding the customers’ (and prospective customers’) perspective of the company’s brand and how the brand might be enhanced.
Developing and leveraging a full data-driven customer relationship engagement process.
Executing print and digital marketing campaigns, as well as a much-enhanced E-COM offering including a proprietary App and Loyalty program, while using the analytics and insights for further growth.
The CMO works closely with other members of the senior leadership team to promote the company’s brand while delivering the exceptional shopping experiences that will be critical for organizational success.
Evaluate current technology needs for a progressive digital marketing organization.
Develop and execute a public relations strategy to enhance brand awareness and promote the company’s position in the marketplace.
Evaluate, develop, direct and execute effective marketing plans and strategies consistent with the company’s overall strategic objectives.
Provide ongoing direction, performance management and developmental support of the marketing team in all functional areas.
Focus the marketing team to drive the business to increased revenue generation, growth, sector leadership, and ongoing profitability.
Develop and execute a strategic marketing plan that results in substantial revenue growth for the organization and continues to build equity in the company’s brand.
Implement and execute a robust demand generation engine that will drive increased traffic in stores and online.
Own and maintain the annual marketing plan and budget.
Build brand awareness.
Performing market research, market validation and whitespace analysis to identify new opportunities for growth.
Foster close relationships with all key market constituents (customers, non-customers, community stakeholders, partners, suppliers, analysts, and competitors) to validate strategy.
Oversee/complete competitive analysis against key criteria.
Maintain close oversight of market analyses to develop and provide market requirements in response to customer needs, and market opportunities.
Understand the thorough business case for the business, including market trends, competitive analysis, risk analysis, industry best practices.
Where appropriate, ensure that company is represented at relevant community and external activities such as industry and local food, health, and environmental events.
Proactive member of the senior management team involved with expansion analysis and activities.
Key Performance Deliverables
Specific performance measures will be agreed upon with the successful candidate. Corporate measures include bookings, revenues, and profitability.

Aims to improve upon past performance. Able to stand back from immediate problems in order to focus on more far-reaching ideas.
Planning & Objective Setting
Is realistic about timescales and builds in appropriate checkpoints, milestones, and controls in order to ensure that desired results are realized.
Quickly follows up on customer/client contacts and complaints. Helps to create a sense of team spirit and harmonious relations through cooperation and support. Seizes opportunities and acts upon them immediately. Brings various perspectives and approaches together, combining them in a creative fashion to implement effective improvements.
The following indicates specific industry, academic and functional experience/qualifications that are important to the successful achievement of the identified responsibilities and performance deliverables.
Proven experience developing revenue and demand generation programs and strategies for retail.
At least 7 years of experience managing the strategic development and execution of marketing activities.
Experience in building a digital strategy and developing data-driven digital marketing programs resulting in significant new customer revenue growth.
Bachelor’s degree in Marketing, Business, or related field required; MBA, preferred.
Knowledgeable with health-related products, foods or related, an asset.
Experience with purpose driven organizations and how to leverage them in the market as an asset.
Solid experience in development and implementation oflead generation and digital marketing campaigns.
Exhibit strong project management, planning and budgeting skills.
Familiar with CRM systems and predictive analytics.
Able to work on multiple projects and deliverables simultaneously.
Possess a strong sense of urgency and ownership over projects and deliverables.
Have proven business and market planning skills.
Established a record of driving market adoption.

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