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Marketing Analyst

1 month ago

Mississauga ON, Canada Insight Global Full time

Position Title: Marketing Analyst

Must Haves:

  • Experience building reports from data in Adobe Analytics technologies
  • Knowledge of Adobe back-end segments to identify data discrepancies and flag any issues (ie. Duplicate data)
  • Hands-on experience writing complex SQL queries and a strong understanding of data quality and complexity
  • Hands-on experience using visualization tools such as Tableau, PowerBI, or Looker to develop reports for various business stakeholders
  • Experience using analytics tools to transform data-driven results into actional insights through storytelling

Pluses:

  • Hands-on experience using BigQuery
  • Experience working within eCommerce and knowledge of pre and post-sale data structures
  • Previous exposure to a loyalty program
  • Ability to make recommendations and next steps based on the data

Day-to-day:

Insight Global is looking for a Marketing Analyst to join the team with one of our largest retail clients in the Greater Toronto Area on a 12-month contract. The selected candidate will be responsible for the following:

  • Maintain accuracy of weekly automated dashboards for the Digital Marketing team. Ensure any supporting documents such as marketing spend tracker and marketing KPI plans are updated and accurate for dashboard automation. Execute and coordinate new automation requests or changes with the automation team.
  • Using analytic tools, transform data-driven results into actionable insights through storytelling. Consolidate data into easy-to-understand reports for presentation.
  • Highlight and explain discrepancies in data and correct as required.
  • Monthly report of data validation/governance
  • Support with data pulls related to weekly performance dashboards, campaign performance, voucher activities or test & learn initiatives.
  • Ability to complete work functions using Adobe Analytics, Google Analytics, Big Query, SQL, MS Excel and power point.
  • Any other related service and analysis required by Walmart from time to time.

Monthly Deliverables:

  • 5-7 monthly reoccurring report updates
  • 5-8 SQL data requests for reporting (managed and prioritized based on complexity)
  • 2 advanced campaign reporting requests (Adobe)
  • Update reporting as required.
  • 25% of time ad hoc request outside the above scope (prioritized with Walmart)

Weekly Deliverables:

  • Leadership dashboard updates (2-3 reports)
  • Review data accuracy, explain discrepancies, initiate discussions to solve the same.
  • Review reports and provide basic understanding of results to the business.

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