Field Marketing Strategist

4 days ago

SaintJosephdeBeauce, Canada Franworks Group of Companies Full time
FRANWORKS GROUP OF COMPANIES - Marketing Coordinator (Elephant & Castle) We create and own concepts and brands to fill market niches in the food service and hospitality sectors. We are the backstage and on-stage contributors to your favorite restaurant brands including Original Joe's, Elephant & Castle and State & Main, Anejo Restaurant & Blanco Cantina. The Franworks team grows these brands through both corporate-owned and franchise models. The Marketing Coordinator will bring their love for hospitality and deep-rooted passion for football (yes, we call it football) to a team that lives for both. This role is responsible for executing national and local marketing initiatives for Elephant & Castle, with a strong day-to-day focus on social media management, content creation, and email marketing.

We're looking for someone who's not just a fan, but a true follower of the global game - someone who understands the energy of a Champions League knockout, the national pride of a World Cup match, the regional intensity of Concacaf, and the culture that connects fans worldwide.

The ideal candidate has experience working with North American consumer brands, thrives in fast-paced environments, and knows how to juggle priorities while keeping the brand voice sharp and relevant. This role plays a key part in positioning Elephant & Castle as the destination for match days, while building community and driving engagement around global football culture.

Crafting messages that resonate with the target audience and align with brand guidelines.

Supporting Strategic Marketing Planning
Lead or support the creation of marketing materials that align with brand guidelines and bring E&C's lively pub culture to life.
Write engaging, on-brand copy for digital and in-pub assets, especially around soccer match promotions and event activations.
Collaborate with Creative Team to bring ideas to life visually.
Manage and update brand touchpoints - from in-store signage to digital communications.
Execute localized marketing efforts and football-focused community partnerships.
Be the bridge between marketing, operations, creative, and third-party vendors.
Ensure all initiatives are communicated clearly and executed consistently in each restaurant.
Social Media & Email Marketing
Own the social media calendar for Elephant & Castle, including content development, scheduling, publishing, and engagement.
Produce platform-appropriate content—both copy and visuals—that captures our tone and connects with our followers (especially football fans).
Monitor channels daily and engage with guests, building an active and positive online community.
Plan, write, and deploy email marketing campaigns that support promotions, events, and loyalty initiatives.
Track analytics and optimize performance based on engagement and reach.

Project Management
Build, manage, and execute detailed project plans in Basecamp, including timelines, task assignments, and deadlines.
Effectively manage your time and priorities, including project planning, execution and follow up.
Track progress, identify roadblocks, and maintain accountability for on-time, on-brand execution.

Marketing Accounting Support
~ Process and code marketing invoices and expenses, ensuring accuracy and timely reconciliation.

Experience/Skills/Technical Knowledge:
~2-5 years in a marketing or communications role, ideally with a North American consumer or hospitality brand.
~ Experience managing social media and email marketing content planning for a brand.
~ Strong written and visual storytelling skills with the ability to create engaging content from scratch.
~ Passion for football—whether you're in the stands, watching from the pub, or keeping up with matchday storylines, your love of the game shines through.
~ Proficiency in content creation tools (Canva, Meta Suite, TikTok, CapCut).
~ Agency or multi-location brand experience is a plus.
~ Degree in Marketing, Communications, or related field preferred (or equivalent experience).

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