Digital procurement Consultant

3 weeks ago

Toronto ON, Canada Dentsu International Full time

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms
The Broadcast Buyer is the steward of the buying and implementation process and collaborates with wider buying, media planning and trafficking teams. The role is critical in providing input to the overall investment direction as well as the development and execution of broadcast media buys for their assigned group of clients.
Supports the media planning and buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
Prepares reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
Analyzes preemption/makegood activity to ensure value delivery is enhanced wherever possible
Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.
Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
A minimum 1 year of media planning and/or buying experience focused on Broadcast Channels – TV, Radio, OLV.
Knowledge and hands-on experience with broadcast industry tools (Lens, Infosys, DDS, AdTraq, etc.).
Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.

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