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Director, Consumer Marketing | Directeur, Marketing chez les consommateurs

4 months ago

Ottawa ON, Canada Canada Pork - Porc Canada Full time

CAREER OPPORTUNITY: DIRECTOR, CONSUMER MARKETING

 

Canada Pork is the domestic and global market development and promotion organization for the Canadian pork industry. Canada Pork is a joint initiative of the Canadian Pork Council representing Canada’s 7,000 pork producers and the Canadian Meat Council, representing pork processors and trading companies.

 

Reporting to the Vice-President, Global Marketing of Canada Pork, the position is responsible for the implementation of the Canadian Pork Promotion & Research Agency (CPPRA) strategy to raise pork profile amongst consumers and ultimately increase demand and consumption of pork in Canada.

 

GENERAL RESPONSIBILITIES

 

· Work with the Vice-President, Global Marketing to further develop and refine long-term plans to specifically raise the profile of pork amongst Canadians.

· Build strong working relationships with members and stakeholder partners, including industry advisory committees.

· Develop and implement consumer-facing plans to build demand and increase consumption of pork in Canada based on approved budgets, annual marketing plans, and clearly defined performance measures.

· Leverage consumer research insights to build impactful promotion campaigns and highlight opportunities for growth.

 

QUALIFICATIONS

· Bachelor’s degree in marketing or related field, or a minimum 5-7 years of experience in food sector management experience.

· Proficient in relevant computer applications such as MS Office Suite.

· Understanding of the Canadian agriculture and meat industry would be an asset.

· Consumer and market research skills would be an asset.

· Ability to execute contracts, manage budgets and evaluate performance.

· Strong writing, editing and project management skills.

· Strong public speaking and presentation skills.

· Fluency in French is highly preferred.

· Willingness to travel.

 

Location: Canada Pork Head Office, Ottawa, Ontario, Canada. (Hybrid/other areas may be considered).

 

Additional information on the position: Permanent full-time position. Comprehensive benefits program.

 

Interested applicants should forward their resume to the attention of Kevin Mosser, Vice-President of Global Marketing at mosser@canadapork.com. We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.

 

Application Deadline: February 2, 2024

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OPPORTUNITÉ DE CARRIÈRE : DIRECTEUR, MARKETING CHEZ LES CONSOMMATEURS

* Veuillez noter que le genre masculin est utilisé comme générique dans le présent texte, dans le seul but de ne pas alourdir le texte.

 

Porc Canada est l’organisme de promotion et de renseignements sur les marchés intérieurs et mondiaux pour l’industrie canadienne du porc. L’organisation sert les intérêts de ses membres de l’industrie ; les producteurs, les usines de transformation, les maisons de commerce, les associations provinciales et les autres organisations clés de l’industrie et du gouvernement pour promouvoir le porc canadien à la maison et autour du monde. Ensemble, nous améliorons l’accès aux marchés, la notoriété et la croissance de l’industrie canadienne du porc.

 

Sous la responsabilité du vice-président du marketing international de Porc Canada, le titulaire du poste est responsable de la mise en œuvre de la stratégie de l'Office canadien de promotion et de recherche du porc (OCPRP) visant à faire connaître davantage la viande de porc aux consommateurs, et principalement, à accroître la demande et la consommation de viande de porc au Canada.

 

RESPONSABILITÉS GÉNÉRALES

 

· Collaborer avec le vice-président du marketing international pour développer et affiner les plans à long terme visant à mieux faire connaître la viande de porc aux Canadiens.

· Établir des relations de travail solides avec les membres et les partenaires, y compris les comités consultatifs.

· Élaborer et mettre en œuvre des plans destinés aux consommateurs afin de créer une demande et d'accroître la consommation de viande de porc au Canada, sur la base de budgets approuvés, de plans de marketing annuels et de mesures de performance clairement définies.

· Maximiser les résultats des études de consommation pour élaborer des campagnes de promotion percutantes et mettre en évidence les possibilités de croissance.

 

QUALIFICATIONS

· Baccalauréat en marketing ou dans un domaine connexe, ou au moins 5 à 7 ans d'expérience en gestion dans le secteur alimentaire.

· Maîtrise des applications informatiques pertinentes telles que la suite MS Office.

· Une connaissance de l'agriculture et de l'industrie de la viande au Canada serait un atout.

· Des compétences en matière d'études de marché et de consommation seraient un atout.

· Capacité à exécuter des contrats, à gérer des budgets et à évaluer les performances.

· Solides compétences en matière de rédaction, d'édition et de gestion de projet.

· Solides compétences en matière de présentation et en prise de parole devant un public.

· La maîtrise du français est fortement souhaitée.

· Volonté de voyager.

 

Lieu : Siège social de Porc Canada, Ottawa, Ontario, Canada. (Hybride/autres régions pourraient être considérés).

 

Renseignements additionnels du poste : Poste permanent à temps plein. Programme complet d'avantages sociaux.

 

Les candidats intéressés doivent envoyer leur CV à l'attention de Kevin Mosser, vice-président du marketing international, à l'adresse suivante : mosser@canadapork.com. Nous remercions tous les candidats de leur intérêt. Seulement les candidats retenus pour une entrevue seront contactés.

 

Date limite de dépôt des candidatures : 2 février 2024.