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Product Marketing Manager, Platform Marketing
4 months ago
At Neo, we’re building a more rewarding financial experience for all Canadians.
Life at a rapidly expanding tech startup is demanding, exhilarating, and not for everyone.
From world-class creative minds to brilliant engineers, it's high-performing people that make Neo a workplace with passion and purpose.
LinkedIn’s Top Startup in Canada for 2022 and 2023
~ High Performance at Neo
We recruit, hire, and build our company culture around these attributes:
Neo is looking for an experienced product marketer with depth of experience in leading, planning and executing go-to-market strategies across all marketing channels. You’ll play a pivotal role in translating product strategy into powerful product marketing narratives that will deliver meaning and value for customers, while optimizing for low-cost acquisition for the business. This is a role that cuts across the marketing organization and provides leadership and direction for channel owners and their teams.
Own the integrated marketing strategy; aligning investment to channels based on performance objectives you help define
be accountable for how Neo’s products are presented across channels by working with channel owners to define target audiences, provide copy, visual asset, and compliance direction
Be responsible for organic web and social channels; maintaining current and best-in-class representation of our products, manage updates to design and architecture, craft web copy, and coordinate organic social post creation
Be the expert on the competition and global market as it relates to product positioning, channel strategy, and marketing messaging to further optimize Neo’s product marketing and competitive edge
Own and maintain core product marketing guidelines and channel plan that provide foundational understanding of our products and how we are going to market
Be responsible for any legal or compliance reviews and approvals that involve product marketing; being a bridge between channel owners, content creators, and the legal team
Consult with product strategy and leadership to ensure alignment on product scope and marketing approach
Lead the development of resonant campaign level product messaging through the translation of core product value propositions and how they relate to customer needs
10+ years of related product marketing experience within a high growth environment
~ A degree in marketing, business, or a related field
~ Proven experience in creatively positioning and marketing products in a highly competitive and regulated environment on the national and/or global stage
~ Results-oriented and data-driven with demonstrated experience defining integrated go-to-market roadmaps across all marketing channels
~ Experience in directing and shaping marketing concepts and content -- from headlines and tone of voice, to visual direction and design
~ We hold ourselves to high standards, because we’re on a mission that matters — to transform financial services for the better. Our team members earn meaningful equity in the company through stock options — so Neo’s growth benefits everyone who helps make it happen. Check out these videos from our employees to learn more about Working at Neo .
Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.
