Assistant Marketing Manager

2 weeks ago

Ontario, Canada Bimbo Canada Full time

req39253

Employment Type: Regular

Location: ETOBICOKE,ON

Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster’s, Villaggio, POM, Bon Matin, Ben’s, Stonemill, McGavins, Oroweat, Vachon and Takis. The company operates 17 bakeries and employs approximately 4,200 associates across Canada. Bimbo Canada pursues the goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network. Bimbo Canada serves major grocery chains, retail outlets and food service operations across Canada with a robust offering of both branded and private label products.

Position Summary

We are seeking an Assistant Marketing Manager for our Bread Marketing team at Bimbo Canada. In this role, you will be responsible for executing marketing strategies to promote and drive share of our brands in the Mainstream and Premium Bread segments such as Villaggio, Stonemill Bakehouse, Natural Bakery, amongst others. These product portfolios represent key growth segments for Bimbo Canada. We are looking for an individual with an entrepreneurial spirit, a passion for food and consumers, strong problem-solving abilities, analytical thinking skills, and experience in project management working closely with cross-functional stakeholders. Key responsibilities include, but are not limited to the following:

Position Responsibilities

  • Primary responsibility is to develop and execute marketing plans for the portfolio to ensure success and achieve the overall objectives, such as share leadership, volume & profit targets
  • Manage day-to-day portfolio activities and problem resolution with key functional areas including: product development, regulatory, quality assurance, sales, finance, operations and distribution
  • Lead project coordination for new product opportunities, including innovation/renovation, packaging improvements, and account presentations
  • Collect and analyze relevant market data to identify & act on insights as required
  • Provide regular reports on business performance to identify key performance drivers, opportunities, and potential threats for the brands and segments
  • Engage in strategic planning activities, such as business reviews, marketing plans, communication strategies, and playbooks (planning with sales)

Required Experience And Education

  • 1+ years experience in Consumer Packaged Goods, in Marketing or related areas
  • Required undergraduate degree, preferably in Business, ideally with major in Marketing

Preffered Hiring Criteria

  • Superior project management, attention to detail and multi-tasking skill set
  • Strong business acumen with excellent financial, analytical, logical & quantitative skills
  • Must be proactive and performance driven, be able to work under pressure in a fast paced environment
  • Demonstrates strong thought leadership and problem solving abilities
  • Strong leadership and ability to build cross-functional and cross-regional teams to achieve shared goals (often including sales, manufacturing, product development, purchasing, distribution & finance)
  • Strong presentation & communication skills, both verbal & written
  • Adaptable, persistent, strong initiative, results oriented
  • Adept with Microsoft Office, AC Nielsen

Please note all offers of employment at Bimbo Canada are conditional on the successful completion of appropriate background checks (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law .

Bimbo Canada is an equal opportunity employer that embraces diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.com .

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