Digital Strategist

4 weeks ago


Hamilton ON, Canada Operatic Agency Full time

Operatic Agency is not just another creative digital agency—we're a powerhouse of research, strategy, storytelling, and technology that fuels business growth. Named one of Canada’s fastest-growing companies fi ve years in a row , we bring brands closer to their audiences with bold ideas and cutting-edge executions.
As a Communications Strategist at Operatic, you’ll architect compelling narratives that elevate brands and connect with audiences. Reporting to the Director of Communications , you’ll craft and execute impactful multi-channel communication strategies that drive engagement and business success.

In this role, you'll blend creativity with analytics , ensuring every message is strategically crafted, data-driven, and optimized for impact. From brand storytelling and social media to public relations and SEO , you’ll oversee the full spectrum of communication initiatives for a diverse client portfolio.

Audience & Market Research – Uncover insights into target demographics, competitor strategies, and industry trends to shape communication strategies. Conduct social listening, media monitoring, and sentiment analysis to stay ahead of trends.
Brand Positioning & Messaging – Develop clear, compelling messaging that aligns with brand identity and resonates with audiences across channels.
Content Strategy & Development – Plan, create, and oversee engaging, high-performing content across multiple platforms.
Media & Public Relations – Develop PR strategies, craft press releases, and build media relationships that enhance brand credibility.
Social Media Strategy & Execution – Lead platform-speci fi c strategies and community management across Facebook, Instagram, LinkedIn, Pinterest, X, Snapchat, YouTube, and TikTok.
Website & Digital Ecosystems – Optimize site structure, content, and user experience to drive engagement and brand consistency.
Performance Measurement & Optimization – Track campaign success, analyze data and continuously refine strategies for maximum impact .
Reporting – Build and present strategic plans and results to key stakeholders, including clients and the CEO (on our own brand).

Bachelor's or Master's in Communications, Marketing, Public Relations, or a related field
~5 years of experience in communications, marketing, or public relations, preferably in an agency setting
~ Proven track record of developing and executing successful multi-channel communication strategies


Technical & Strategic Expertise:


Audience analysis, competitive research, and trend forecasting
Brand voice development, copywriting, and storytelling
Media relations, press release writing, and pitching
Social media strategy, execution, and community management
Email marketing (list segmentation, A/B testing, automation)
Content management systems (CMS) and marketing automation tools (e.Performance tracking, analytics, and client reporting

Creative Problem Solver – Ability to develop innovative and effective communication strategies
Detail-oriented – Ensures accuracy and quality across all communication efforts
Web & SEO Skills: Website navigation & UX, keyword research, meta optimization, CRO
Google Analytics, dashboard creation, and other analytics software
Public/Media Engagement: Public speaking, media training, reputation management
Advertising & Paid Media: Paid social strategies and execution

Competitive pay and comprehensive benefits (medical insurance, dental and vision insurance, life and disability insurance, mental health support)
Operatic Agency values inclusion and access for all applicants and employees.



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