Head of Product Marketing, Commercial

4 weeks ago

St Thomas ON, Canada ATN International Full time

ATN International

Director of Products & Marketing
The Head of Consumer will report to the CEO (Chief Executive Officer). This position will be responsible for exploring new technologies and services, developing business case rationale for potential offers, ensuring technical and commercial feasibility, mapping service delivery approaches, defining offer positioning and developing go-to-market strategies. A key component of this role will be to provide leadership and project management to roll out new offers, end-to-end, across all functions within the organization (from contracting to provisioning, installation, billing and customer support). The incumbent of this position will possess a powerful blend of customer-centricity, commercial savvy, technical understanding and business discipline. He or she will be both comfortable and highly effective in the field. Roadmap Planning: Lead development of the offer roadmap, working with executive management, leadership, and various teams to chart the vision and plans for delivering compelling customer value, competitive advantage and targeted financial results
Go-to-Market Planning: Draft compelling marketing campaign briefs and collaborate to define comprehensive go-to-market strategies for new, innovative products and services
Competitive Analysis: Performance Management: Set objectives and develop measures for evaluating products and services, including profitability, market penetration and usage
At minimum four (2) of these years will have been spent in the telecommunications industry, and substantial wireless experience is required. Experience in other market-facing roles such as sales, marketing or systems engineering, as well as time spent in other consumer-oriented businesses, including retail is preferred
Thorough working knowledge of product management processes with a demonstrable and referenceable track record in using these process skills to profitably develop and manage offerings throughout their lifecycle
Proficient in building strong relationships across organizational boundaries
Strong organizational, planning and project management skills
Bachelors’ degree with an emphasis in Business or similar field required; ATN International

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