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Social Media Creative Strategist

1 month ago

Toronto, Ontario, Canada Dalstrong Full time

Social Media Creative Strategist

Company: Dalstrong

Location: Toronto (Hybrid Work Model)

About Dalstrong:

Dalstrong is an innovative company with a loyal fanbase, renowned for our incredible products and partnerships. We collaborate extensively with chefs, pitmasters, butchers, fishmongers, and food professionals, as well as pop culture fans through partnerships with iconic brands like Batman, Superman, Beetlejuice, and more.

We value merit, work ethic, candidness, initiative, self-improvement, and an in-it-to-win-it attitude . As a tight, high-functioning team in a fast-paced environment, we seek long-term team members eager to grow and prove themselves.

Role Summary:

We are looking for a Social Media Creative Strategist to drive engagement and growth across our social media platforms. This role is ideal for someone who is both strategic and action-oriented , capable of understanding what captures attention and executing impactful content.

This is a hybrid role based in Toronto . Proximity to our office is important for collaboration, and the candidate should be available for on-set content creation if needed . The role reports to the Dalstrong Retention Manager.

Key Responsibilities:

Content Development:

  • Develop creative, cost-effective content that aligns with our brand.
  • Create repeatable content formats that drive engagement (e.g., cutting challenges).
  • Identify and replicate successful content types to maximize impact.

Strategy & Execution:

  • Be a true strategist and action taker with experience in content creation and audience engagement .
  • Understand how to capture attention and what works best on different platforms.
  • Familiarity with performance advertising (preferred) to enhance content effectiveness.

Collaboration:

  • Work closely with the Influencer Marketing Manager to leverage influencer content.
  • Collaborate with the content team to develop high-quality internal content.
  • Be available for onsite shoots when needed ..

Community Management & Engagement:

  • Manage the Dalstrong Elite community to encourage engagement and discussions.
  • Actively respond to comments, ask questions, and foster a strong brand presence .

Social Media Platform Management:

  • Oversee posting schedules, content calendars, and community engagement.
  • Manage Dalstrong's Instagram, TikTok, YouTube, and other subaccounts .
  • Use scheduling tools to scale engagement efficiently.

Trend Analysis & Performance Monitoring:

  • Stay up to date with social media trends, viral content strategies, and algorithm updates .
  • Monitor engagement metrics and refine content strategies based on data .
  • Ensure content aligns with the brand voice, industry trends, and audience preferences .

Qualifications:

  • Located in Toronto , with availability for hybrid work and onsite content creation when required .
  • We are looking for someone who is already a successful content creator.
  • Deep understanding of social media engagement and what makes content successful.
  • Creative thinker and content producer with a strategic mindset.
  • Strong organizational skills with the ability to manage multiple tasks and projects.
  • Experience with content creation, performance advertising, and/or brand strategy .
  • Quick learner who adapts to trends and can implement them effectively.
  • Familiarity with Google Drive, social media scheduling tools, and community management platforms .

Performance Evaluation:

Success in this role will be measured by:

  • Growth and engagement across Dalstrong's social media platforms.
  • Ability to ideate and produce effective, repeatable content .
  • Maintaining the brand voice and aesthetic .
  • Quantity and quality of content published.
  • Organizational effectiveness and ability to take initiative.

How to Apply:

If you are passionate about social media, content strategy, and brand engagement, we'd love to hear from you

If you are a successful content creator/ influencer and think you are a great fit for this role, please send an email to francisco@dalstrong.com and attach a Cover Letter and your CV.

Join Dalstrong and be part of an innovative, fast-growing team