Product Marketing Manager

3 weeks ago

Langley BC, Canada Focusonthefamily Full time

Location: Head office in Langley, BC
Department: Integrated Marketing
Term: Full-time
Posting Open Until: Filled
Anticipated Start Date: ASAP

ABOUT US

Since 1983, Focus on the Family Canada has offered help and encouragement to millions of families as they build their lives on the foundation of Jesus Christ. We work hard to respond to many real issues families face today by providing sound and practical guidance based on Christian principles. Our vision is to see every family transformed by love, vibrant in faith and enduring in hope. 

ABOUT THE POSITION

Focus on the Family Canada is looking for a passionate and experienced Product Marketing Manager to play a pivotal role in our Integrated Marketing team. If you are a strategic thinker, thrive in a dynamic environment, and have a proven track record in product marketing and management, we want to hear from you. As our Product Marketing Manager, you will be the driving force behind our product selection, sales processes, and related promotional initiatives. Collaborating with internal teams, you'll develop and execute strategies for our online store, onsite resource centre, print and digital campaigns, and subscription-based product offerings ensuring they align with our values, resonate with our diverse audience, and meet our revenue goals.


KEY JOB FUNCTIONS

1. Product Management & Operations:

  • Curate and manage an extensive range of products, including books, digital downloads, magazine subscriptions, and gifts within the values and orthodoxy of Focus on the Family.
  • Collaborate on Inventory Management System including purchasing, sku set-up, price models, distribution, maintaining adequate stock levels, and managing the product life cycle effectively.
  • Manage online store and local resource centre, ensuring optimal customer experience and competitive advantage in retail space in online and offline environments.
  • Collaborating with suppliers, negotiating terms, and managing relationships to ensure a steady supply of high-quality products.
  • Support our French ministry, Focus Famille, with tailored product selections.
  • Work with internal teams to enhance online purchasing processes, user experience, and customer satisfaction.

2. Sales, Marketing, and Promotion:

  • Plan and execute impactful product launches, promotional activities, advertising campaigns, and other marketing initiatives to drive sales and increase awareness.
  • Manage the master price list and develop pricing strategies that align with market demand, competitive pricing, and organizational goals.
  • Develop and implement annual sales forecast and marketing plans; monitor and analyze product sales and marketing campaigns to optimize pricing and track margin to meet revenue targets.
  • Utilize data analytics to monitor sales performance, customer behavior, and market trends; use insights to make informed decisions and improvements.
  • Create visually appealing product displays, optimizing shelf space, and strategically placing products to maximize sales and customer satisfaction.
  • Recommend best resources for cross-functional activities and specials events.

3. Strategic Planning, Budget Management, and Reporting:

  • Work with senior management on overall product marketing strategies to optimize shopping journey and meet the needs and preferences of target customers and supporters.
  • Manage budgets and provide regular reporting on KPI’s.
  • Analyze data to consistently fill the purchasing funnel and ensure we are reaching the right audiences.
  • Keep a pulse on industry and product trends and stay attuned to customer needs to maximize opportunities.

4. Team Management and Development:

  • Supervise and support the Product Marketing team, fostering a collaborative and innovative environment.
  • Conduct regular check-ins and performance management plans.
  • Represent the department in organizational meetings and communicate product-related activities internally.

Qualifications

  • Bachelor’s degree or equivalent in product management, sales, marketing, or retail management.
  • 3-5 years of experience in product purchasing, ecommerce, and promotional campaigns.
  • Strong organizational, analytical, and project management skills.
  • Excellent interpersonal, communication and presentation skills.
  • Teamwork orientation: ability to work collaboratively with cross-functional teams.
  • Proficient in MS Office; experience with Oracle NetSuite and Hubspot is an asset.
  • Working knowledge of Google Analytics and Google Merchant Centre is beneficial.
  • Some travel may be required.

Join us in making a difference in the lives of families Apply now and be a key player in our mission at Focus on the Family Canada.

TO APPLY

Submit your cover letter and resume in the form below.

Please note that only candidates chosen for an interview will be contacted.

Your application information

First name

Last name

Email *

Phone

Street address

Street Address 2

City

State/Region

Postal Code

Country

If successful, when would you be able to start?

Acceptable formats are Word and PDF documents

Upload your resume * Acceptable formats are Word and PDF documents

#J-18808-Ljbffr

  • Marketing and Branding Ambassador- Training Provided

    3 weeks ago

    Langley, BC, Canada Acosta Sales & Marketing Full time €24,000 - €30,000

    Brand Ambassador – Alcohol Beverage Sampling Team If promoting thebest brands to today’s shoppers sounds appealing, a position as a Brand Ambassador with us, is the place for you! We are looking for part time Product Demonstrators who will promote alcoholic beverages, share liquor samples (spirits, wine, beer and ready to drink products) and provide...

  • Marketing Coordinator

    1 week ago

    Langley, Canada Meshroad Marketing Inc. Full time

    Education: Bachelor's degree - Experience: 1 year to less than 2 years **Tasks**: - Act as spokesperson for an organization - Advise clients on advertising or sales promotion strategies - Answer written and oral inquiries - Assist in the preparation of brochures, reports, newsletters and other material - Co-ordinate special publicity events and promotions -...

  • Marketing Coordinator

    2 months ago

    Langley, Canada Meshroad Marketing Inc. Full time

    Education: - Expérience: **Education**: - Bachelor's degree **Tasks**: - Develop policies - Plan development projects - Conduct comparative research on marketing strategies for industrial and commercial products - Prepare reports, research papers, educational texts or articles - Act as spokesperson for an organization - Advise clients on advertising or...

  • marketing coordinator

    2 months ago

    Langley, Canada Meshroad Marketing Inc. Full time

    Education: Expérience: EducationBachelor's degreeTasksDevelop policiesPlan development projectsConduct comparative research on marketing strategies for industrial and commercial productsPrepare reports, research papers, educational texts or articlesAct as spokesperson for an organizationAdvise clients on advertising or sales promotion strategiesAnswer...

  • marketing coordinator

    6 days ago

    Langley, Canada Meshroad Marketing Inc. Full time

    Education: Bachelor's degreeExperience: 1 year to less than 2 yearsTasksDevelop policiesPlan development projectsConduct comparative research on marketing strategies for industrial and commercial productsPrepare reports, research papers, educational texts or articlesAct as spokesperson for an organizationAdvise clients on advertising or sales promotion...

  • marketing coordinator

    1 week ago

    Langley, Canada Meshroad Marketing Inc. Full time

    Education: Expérience: EducationBachelor's degreeTasksDevelop policiesPlan development projectsConduct comparative research on marketing strategies for industrial and commercial productsPrepare reports, research papers, educational texts or articlesAct as spokesperson for an organizationAdvise clients on advertising or sales promotion strategiesAnswer...

  • marketing coordinator

    2 months ago

    Langley, Canada Meshroad Marketing Inc. Full time

    Education: Bachelor's degreeExperience: 1 year to less than 2 yearsTasksDevelop policiesPlan development projectsConduct comparative research on marketing strategies for industrial and commercial productsPrepare reports, research papers, educational texts or articlesAct as spokesperson for an organizationAdvise clients on advertising or sales promotion...

  • Product and Digital Marketing Manager

    3 weeks ago

    Vancouver, BC, Canada EightSix Network Inc Full time

    Digital Solutions Product Marketing Manager Part Time / Full Time Digital Solutions Product Marketing Manager Our client has an immediate opening for a Digital Solutions Product Marketing Manager permanent position in Vancouver. In your new role as a Digital Solutions Product Marketing Manager, you will be responsible for developing effective...

  • Product Analysis and Design Specialist

    3 weeks ago

    Vancouver, BC, Canada Product Disrupt Full time

    Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We seek a motivated self-starter who is a brilliant problem solver, a quick study, and...

  • Product and Digital Marketing Manager

    3 weeks ago

    Vancouver, BC, Canada Hays Full time

    Our client has an immediate opening for a Digital Solutions Product Marketing Manager permanent position in Vancouver. In your new role as a Digital Solutions Product Marketing Manager, you will be responsible for developing effective marketing strategies and content to communicate the features and benefits of Asset Health and ESG related digital mining...

  • Product Marketing Manager

    3 weeks ago

    Vancouver, BC, Canada Diligent Corporation Full time

    Position Overview: This is a cross-functional role working with our Commercial teams across marketing, sales and customer success. Product marketing connects our product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering business impact by growing account-based revenue. This role reports into to the Director,...

  • Product Marketing Manager/Director

    3 weeks ago

    Vancouver, BC, Canada Comm100 Full time

    Do you enjoy bringing understanding of buyers and market into an organization? Are you great at optimizing how a company markets and sells to clients? Would you love to talk to and listen to the market all day long? Do you always show passion as a product evangelist? Looking to make a statement in your career? Join Comm100 as our Product Marketing Manager /...

  • Product Marketing Manager/Director

    3 weeks ago

    Vancouver, BC, Canada Comm100 Full time

    Do you enjoy bringing understanding of buyers and market into an organization? Are you great at optimizing how a company markets and sells to clients? Would you love to talk to and listen to the market all day long? Do you always show passion as a product evangelist? Looking to make a statement in your career? Join Comm100 as our Product Marketing Manager /...

  • Product Marketing Manager/Director

    1 week ago

    Vancouver, BC, Canada Comm100 Full time

    Do you enjoy bringing understanding of buyers and market into an organization? Are you great at optimizing how a company markets and sells to clients? Would you love to talk to and listen to the market all day long? Do you always show passion as a product evangelist? Looking to make a statement in your career? Join Comm100 as our Product Marketing Manager /...

  • Product Marketing Manager/Director

    2 weeks ago

    Vancouver, BC, Canada Comm100 Full time

    Do you enjoy bringing understanding of buyers and market into an organization? Are you great at optimizing how a company markets and sells to clients? Would you love to talk to and listen to the market all day long? Do you always show passion as a product evangelist? Looking to make a statement in your career? Join Comm100 as our Product Marketing Manager /...

  • Senior Product

    3 weeks ago

    Burnaby, BC, Canada Vitacore Industries Full time

    About Vitacore: Vitacore Industries has always had protection of our healthcare workers and the planet in mind when innovating the best of technology to everything we do. Founded in 2020 at the start of the pandemic, Vitacore’s team of scientists, engineers, and business leaders set out on a mission to help frontline healthcare workers stay safe. Taking...

  • Product Marketing Manager/Director

    2 weeks ago

    Vancouver, BC, Canada EightSix Network Inc Full time

    Do you enjoy bringing understanding of buyers and market into an organization? Are you great at optimizing how a company markets and sells to clients? Would you love to talk to and listen to the market all day long? Do you always show passion as a product evangelist? Looking to make a statement in your career? Join Comm100 as our Product Marketing Manager /...

  • Online Marketing and Sales Representative

    2 months ago

    Vancouver, BC, Canada Acosta Sales & Marketing Full time

    Samsung Home Electronics - Field Marketing Representative Brand Advocacy & Sales Employment Duration: Full-time Premium offers a competitive salary along with a full benefits package including health, dental, vision, life insurance, long-term disability, and paid time off. Field Marketing Representative – Samsung Home Electronics As a Field...

  • Product Marketing Manager, Growth

    2 months ago

    Vancouver, BC, Canada T-Net British Columbia Full time

    We are currently seeking a Product Marketing Manager, Growth to join our Product Marketing Team in Burnaby, Toronto, or Calgary . What your team does: Rated a top place to work in product marketing by the Product Marketing Alliance, you'll be part of a team that values excellence and initiative, loves testing, and cares about results. As Product...

  • Sr. Product Designer, Design Systems

    3 weeks ago

    Vancouver, BC, Canada Product Disrupt Full time

    About Highspot Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work –...