Social Media Manager

About us:

Practice Better is a leading all-in-one practice management software solution transforming how health & wellness professionals run their practices and support their clients. The company serves 15,000+ customers in over 70+ countries across the globe, and processes hundreds of millions annually in payments on behalf of customers. Over 65% of growth in our customer base comes from word of mouth and referrals, which is a testament to our strong brand and community. Practice Better has recorded a 300% compound annual growth rate in revenue since inception, and we are well-positioned for continuous growth in the years to come.

How we work:

Practice Better operates remote-first, hybrid optional. We ensure each member of our team is equipped with the necessary tools to perform effectively within the comfort of their own space. However flexibility is important So if you need to stretch your legs or whiteboard with your team, you can use our beautiful, private downtown Toronto office.

About the Position:

Job Title: Social Media Manager

Location: Candidate must be located in Canada or the USA. Our office is located in Toronto, ON, Canada, but the role is remote/hybrid/flexible.

Reports to: Head of Content

Position Overview:

As a Social Media Manager at Practice Better, you will be responsible for developing and implementing fresh and engaging social media strategies to increase brand awareness, engage with our audience, and drive traffic and conversions. You’ll create compelling content, manage social media accounts, analyze performance metrics, and stay up-to-date with industry trends to optimize our social media presence. You’ll be an integral member of a fun and inclusive marketing team where you’ll be encouraged to flex your creative muscles and contribute your strategic acumen equally.

• Develop and execute world-class social media strategies that are built to achieve the business objectives of both Practice Better and That Clean Life.
• Create fresh and engaging content for social media platforms, including text, image, and video content.
• Manage and monitor the Practice Better and That Clean Life social media accounts, including posting, responding to comments, and engaging with followers.
• Analyze social media performance metrics and adjust strategies accordingly to maximize results.
• Stay informed about industry trends and best practices in social media marketing.
• Collaborate with cross-functional teams to ensure alignment of social media efforts with overall marketing goals.
• Stay up-to-date with platform updates and changes in social media algorithms.
• Implement social media advertising campaigns and analyze their effectiveness.
• Monitor and report on competitor activity in social media.

• Proven experience in managing social media accounts for other B2B SaaS companies for at least 3 - 5 years. .
• Deep understanding of the role of social media marketing, the current and evolving state of each major platform, and their respective strategies, audiences, and goals.
• Excellent written and verbal communication skills. Your content is sparkling, effective, and error-free.
• Proficiency in social media management tools and analytics platforms. You know what lies behind the metrics and can tell strategic stories with data.
• Creative thinking and problem-solving skills. You love coming up with fresh, innovative ideas for your content, then executing on them and seeing them through.
• Ability to work independently and collaboratively in a fast-paced, supportive, and remote-first environment. You love “working in public” and sharing the why and the how behind what you do.
• Strong analytical skills and attention to detail. You love to roll up your sleeves and put your best possible work into the world.

• Creative: You constantly generate fresh and engaging content that resonates with our target audiences. You’re an expert at crafting captivating posts, designing eye-catching and on-brand graphics, and producing compelling videos that stand out in the crowded social media landscape.
• Adaptable: Social media platforms are constantly evolving, with new features, algorithms, and trends emerging regularly. You are adaptable and willing to learn quickly, adjusting strategies to leverage new opportunities and navigate changes effectively.
• Analytical: Analyzing data and metrics is crucial for optimizing social media strategies and measuring success. You possess strong analytical skills to interpret performance metrics, identify trends, and make data-driven decisions to improve campaign effectiveness.
• Skilled Communicator: Effective communication is essential for engaging with our followers, collaborating with team members, and conveying brand messaging across the social media landscape. You’re deft at crafting clear and compelling written content and communicating ideas, stories, and strategies that engage audiences and keep our internal teams aligned.
• Project Manager: Managing multiple social media accounts for two beloved brands, creating top-quality content, monitoring audience engagement, analyzing data, and recommending next steps all require excellent time management skills. You should be great at managing your workload, prioritizing tasks, meeting deadlines, and efficiently allocating your time and resources in ways that drive great results and are healthy and sustainable for you and for us.

• Own: Social media content creation, scheduling, account management, strategy, implementation, performance analysis, and reporting.
• Teach: Social media best practices, content creation techniques, analytics interpretation, and crisis management in social media.
• Learn: Industry trends, new social media features and tools, audience preferences, advanced social media advertising techniques.
• Improve: Content quality and engagement rates, response time to audience interactions, social media ROI, and collaboration with other departments.

• 1 month you will:

• Familiarize yourself with Practice Better and That Clean Life’s branding and voice.
• Audit and analyze our existing social media presence and performance.
• Begin implementing incremental changes based on first impressions.
• Engage with our existing audience and start building relationships.

• 3 months you will:

• Develop and implement a comprehensive social media strategy.
• Create a content calendar aligned with marketing objectives.
• Analyze performance metrics and adjust strategies accordingly.
• Initiate social media advertising campaigns to increase reach and engagement.

• 6 months you will:

• Optimize social media campaigns based on what you’ve learned.
• Expand our social media presence to new platforms and programs if needed.
• Establish partnerships and collaborations with influencers or other brands.
• Present useful reports on our brands’ social media performance and results.
• Continuously iterate and improve on our social media strategies based on your ongoing analysis, reflection, and expertise.

• Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
• Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental.
• Sprout Family: Receive personalized support for the family-building process, accessing top-quality care. Schedule a consultation with Sprout's Team for guidance, education, coaching, and assistance in finding a top provider, addressing medical, legal, or regulatory concerns throughout your journey. *Currently for Canadian Employees Only*
• Inkblot: Access to one of Canada's leading digital mental health companies, focusing on offering secure online video counseling through our corporate mental health programs and individual counseling services. *Currently for Canadian Employees Only*

• Choose your device: Are you team Windows or Apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick
• Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity.
• Health & Wellness Allowance: $750/year to support your health & wellness-related goals and hobbies.
• Learning & Development Allowance: $1,000/year to explore a new skill, attend a conference, read some new books, etc.
• Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office for a change of scenery.
• Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.

Practice Better is a respectful, caring, and inclusive workplace. We are committed to accessibility, diversity, and equal opportunity. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the requirements for the position. Applicants need to make their requirements known when contacted.

Practice Better is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, color, religion, sex, national origins, age, sexual orientation, disability, or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.