Specialist Local Marketing

3 weeks ago

Vaughan ON, Canada Alectra Utilities Inc. Full time

Hybrid: Remote/In-office)
Manager, Marketing
Business Unit:
Energy Solutions & Growth
Our Hybrid Workplace policy allows for an effective balance for employees with the opportunity to work in a hybrid environment; a combination of Remote / In-office work based on operational requirements
The Marketing Specialist is responsible for creating and managing high quality marketing content for Alectra Energy Solutions (AES) and its various lines of business. Reporting to the Manager, Marketing, this role is instrumental in the design, development and execution of strategic marketing plans that contribute to the overall growth and success of the organization.
Design and develop key strategic marketing tactics across a variety of channels for AES and various lines of business
· Execute digital media campaigns, print production, web development and video production
· Create high quality content for social media, web copy, case studies, brochures etc.
· Media planning for digital and social media campaigns
· Plans and executes targeted paid online marketing campaigns across a variety of digital channels
· Create and manage an active content calendar and library of digital assets
· Own and manage the Alectra Energy Solutions website, from content updates to functionality improvements to analytics reports
· Coordinates the distribution of content on Alectra’s owned and earned channels
· Champions the brand by maintaining an expert understanding of, and working within, Alectra’s brand standards and corporate policies
· Liaise with different business unit leads to understand current and long-term business needs and objectives
· Apply the latest available marketing trends, tactics and tools
· Lead marketing activity management such as webinars, events, conferences and maintain current marketing inventory
· Provide marketing support to other departments, as required
· Ensures compliance to legislative, regulatory and Health & Safety policies, procedures and standards
· Post-Secondary Degree in Marketing or related field
· Experience with Adobe Suite of products (including Photoshop and/or Illustrator) and Canva
· Proficiency with MS Office applications
· Must hold and maintain a valid class “G” driver’s license
5+ years professional marketing experience in a competitive business landscape. Journalism experience is an asset.
· Experience in content writing, graphic design and/or digital content creation
· Experience working with external creative services agencies
· Energy Solutions business experience is an asset
· Solid problem-solving and analytical skills
· Superior attention to detail and organization skills with the ability to deliver high quality, creative work
· Ability to plan, prioritize and execute multiple projects and initiatives within established timelines
· Alectra will consult with all applicants who request accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs, to the point of undue hardship .

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