Head, Creative Services

4 weeks ago

Montréal QC, Canada National Film Board of Canada Full time

As Canada’s public producer and distributor, the National Film Board has been telling the country’s stories and pioneering breakthroughs in virtually every field of audiovisual content since 1939. But to do this, we need a team that truly reflects the richness and diversity of Canada. Responsible for planning, developing and creating NFB social media and advertising content. Defines the creative vision for their sector and ensures that deliverables produced by their team meet needs and strategic requirements. Works closely with the Marketing, Platforms and Innovation Lab teams to ensure strategic cohesiveness in creative processes; supports the implementation of a structured creative pipeline for the NFB, both for visual experimentation and editorial creation. Monitors and analyzes campaign performance on NFB platforms aimed at building and engaging audiences, and makes recommendations to improve their performance.
Supervises a multidisciplinary team and sets the strategic direction for the creation and production of all brand content tools.
Identifies best practices and tests creative elements based on analysis results.
Manages budgets, prioritizes deliverables and organizes resources and production schedules with content producers.
Leads the creation of engaging content for social media and digital advertising, ensuring consistency with NFB branding and organizational values.
Actively participates in creative-strategy brainstorming sessions, meetings and presentations, as well as in performance reviews.
Works in close collaboration with the Marketing teams to develop and implement the annual content strategy, ensuring it’s aligned with the objectives of various teams and the NFB.
Ensures that the quality of deliverables, graphic standards and editorial content, both in terms of their creative and information elements, meets the expectations of Marketing leadership.
Provides critical analysis and insights on the performance of creative elements to inform future ad content, and produces regular reports for Marketing directors and other stakeholders.
Establishes tracking and evaluation tools to measure content effectiveness, using relevant key performance indicators (KPIs); adjusts strategies based on data to improve results.
Ensures that all creative elements and components of NFB branding are applied in accordance with established standards and meet the highest quality standards.
Performs constant market watch in the area of marketing, specifically on pop culture, social media, documentaries, animated films, mobile content and competitive trends to enrich the team’s and the organization’s creative pipelines.
Establishes and maintains productive business relationships with various sectors of the NFB to help achieve strategic and operational objectives.
Selects and manages external suppliers, evaluating their services in terms of quality, compliance with standards and ability to meet deadlines.
Manages the sector’s human resources in accordance with the NFB’s values and policies and in line with the applicable collective agreements; Sets clear expectations and evaluates individual and sector performance; establishes performance indicators, sets annual goals and advances talent-development plans.
University degree in marketing, digital media, communications, advertising, content-strategy creation, or a related field;
Minimum of eight (8) years of relevant experience in a strategic leadership role in creative services, ideally in advertising, multimedia or film;
Experience in performing market and key performance indicators analysis, and in recommending strategic directions to achieve objectives;
Thorough understanding of the digital market (streaming platforms, film, broadcasters), consumer buying patterns and behaviours;
Bilingualism in the official languages (French and English), both orally and in writing.
PERSONAL QUALITIES
Strong spirit of collaboration, active-listening skills and ability to understand and support people’s needs;
The NFB is committed to building a skilled, diverse workforce that’s reflective of Canadian society. It promotes initiatives such as employment equity and encourages candidates to voluntarily indicate in their cover letter if they are a woman, a member of a First Nations group, Inuk, Métis, a person with a disability, or a member of a visible-minority group.

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