Group Marketing Manager, Brand, Advertising and Sponsorships

3 weeks ago

Toronto ON, Canada Intuit Inc. Full time

TurboTax Canada is seeking a Group Marketing Manager, Brand, Advertising, and Sponsorships. This role requires a strategic and results-oriented marketing leader with a deep understanding of brand strategy, media planning, and team leadership. The ideal candidate will possess a unique blend of data-driven decision making, growth mindset and creative ideation. As a Group Marketing Manager, you will be responsible for developing and implementing brand and media strategies that drive customer acquisition and loyalty. You will work cross-functionally with product strategy marketing, MarTech and PR comms, ensuring a cohesive experience for customers across all touchpoints and drive outsized growth in our market.

Responsibilities

DEVELOP BRAND AND CAMPAIGN STRATEGY:

  • Define and implement relevant brand strategies and guidelines that align with Canadian needs, while staying true to our North American brand framework
  • Ensuring brand consistency and guideline adherence across all marketing efforts and channels
  • Manage a brand team that develops advertising campaigns that work across borders, ensuring consistency and maximizing efficiency.
  • Localize where necessary to address Canadian specific customer segments

SPONSORSHIP MANAGEMENT:

  • Manage sponsorships engagements with key partners
  • Identify, research, and select sponsorships opportunities based on the strategic fit with the TurboTax brand and marketing objectives.
  • Develop activation plans for selected sponsorship opportunities that drive brand awareness, consideration, and sales.
  • Connect with One Intuit Sponsorship Council to share best practices and create synergy between sponsored partners

MEDIA PLANNING:

  • Develop and execute modern and creative brand and product advertising campaigns across traditional and digital channels
  • Collaborate with agency and internal teams to drive high-quality and efficient campaign execution, supported by a leading marketing technology stack
  • Continuously monitor and optimize media mix and advertising creatives to ensure campaigns are effective and deliver strong performance
  • Report on marketing driven KPIs during tax season, ensuring stakeholder understanding results

ROI DRIVEN MARKETING EXCELLENCE:

  • Continuously research and adopt emerging good practices in brand development, advertising and sponsorships
  • Share and apply top-of-funnel and bottom-of-funnel best practices across tactics
  • Influence key stakeholders within the Marketing organization and cross-functional partners to develop customer-led, data-driven insights, plans and initiatives with a continuous focus on a “test, refine, and deploy” mentality.

LEAD A HIGH PERFORMING TEAM:

  • Manage and coach a top-performing team of advertising, sponsorship and brand professionals.
  • Provide coaching, guidance, and mentorship to the team, ensuring each member is equipped with the skills, tools, and resources they need to deliver exceptional brand and advertising support
  • Foster a culture of teamwork and collaboration, with a focus on delivering tangible business results that delight our customers and drive our collective success.
  • Have a Day 1 mindset that keeps the team nimble and scrappy while driving towards continuous growth. No problem is too big and no solution is too small

EXPERIENCE:

  • 10+ years of experience in brand strategy, advertising, and sponsorship management.
  • Deep expertise and knowledge of Canadian market and how to develop a locally relevant and effective brand and advertising strategy.
  • Demonstrated experience leading high performing teams, ideally in high-growth environments.
  • Bachelor or Master’s Degree in Business Administration or Marketing.

SKILLS:

  • Strong problem-solving, analytical, storytelling, communication and interpersonal skills.
  • You have excellent verbal and written communication skills that are clear, compelling, logical, and concise.
  • Demonstrated ability to deliver concise written/verbal communications to all stakeholders of the organization, managing expectations of key business stakeholders and understanding the key elements that make the TurboTax brand and media strategies consistent and effective.
  • Positive change proponent, have the agility to deal with change and uncertainty in your day-to-day responsibilities.
  • Ability to set up a clear vision and inspire the team to achieve it at the highest level of craft.
  • Proven track record in managing simultaneous multiple priorities and projects efficiently and thriving in a fast-paced and deadline-driven environment.
  • You’ll thrive if you like high pressure, high stakes and high reward environments
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