Director - Full Time / À Temps Plein
3 weeks ago
Reporting to the Executive Vice President, the Senior Director of Digital Acquisition is tasked with leading the organization's overall digital media strategy and development. This strategic and creative role requires a visionary leader who can inject innovation and excellence into digital performance initiatives. The incumbent will direct and inspire both in-house and agency teams to execute powerful acquisition strategies that drive growth in local and international markets. They will serve as the key authority on digital acquisition trends, performance analysis, and the optimization of investment in paid and organic search. The role demands significant autonomy in strategy execution and decision-making, strong leadership qualities to foster professional growth in a multidisciplinary team, and effective communication skills for maintaining beneficial external relationships.
RESPONSIBILITIES
Develop and implement a strategic vision for digital acquisition that aligns with the organization's business objectives ;
Supervise internal specialists and agencies to ensure consistent and high-quality execution of digital acquisition strategies ;
Identify new opportunities and create innovative strategies for engaging potential learners via paid and social media ;
Develop SEO strategies to enhance website visibility and increase organic traffic ;
Manage the Customer Data Platform (CDP) for personalized acquisition campaigns, ensuring compliance with data protection laws ;
Oversee the digital marketing budget to maximize return on investment across all digital channels ;
Foster a culture of innovation by integrating new technologies and methodologies and promoting continuous learning and testing within the team ;
Collaborate strategically with other teams to produce cohesive marketing campaigns and ensure all digital marketing efforts adhere to legal and ethical standards ;
REQUIREMENTS
Develop and implement a strategic vision for digital acquisition that aligns with the organization's business objectives ;
Supervise internal specialists and agencies to ensure consistent and high-quality execution of digital acquisition strategies ;
Identify new opportunities and create innovative strategies for engaging potential learners via paid and social media ;
Develop SEO strategies to enhance website visibility and increase organic traffic ;
Manage the Customer Data Platform (CDP) for personalized acquisition campaigns, ensuring compliance with data protection laws ;
Oversee the digital marketing budget to maximize return on investment across all digital channels ;
Foster a culture of innovation by integrating new technologies and methodologies and promoting continuous learning and testing within the team ;
Collaborate strategically with other teams to produce cohesive marketing campaigns and ensure all digital marketing efforts adhere to legal and ethical standards ;
This role involves interaction with internal and external clients and partners on a national and global scale. Professional proficiency in English is therefore a requirement for this role.
BENEFITS
Hybrid position ;
Permanent full-time position;
Transportation allowance;
Workplace child care;
Group insurance, including EAP and telemedicine;
Retirement Savings Plan;
Health & Wellness Program.
LCI Education is an equal opportunity employer and members of the following target groups are encouraged to apply: women, person with disabilities, native people, visible minorities and ethnic minorities. If you are an applicant/person with a disability, you can receive assistance with the screening and selection process upon request. #J-18808-Ljbffr
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