PENN. Fashion Creative Director
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Lead PENN.’s fashion-forward creative vision through art direction and visual merchandising in a hybrid environment supporting Canadian retail.
Reporting to the VP Marketing, the Creative Director shapes campaigns, digital, e-commerce and in-store experiences. This permanent leader connects brand storytelling, product and customer experience across PENN.’s touchpoints. The role guides multidisciplinary teams spanning Art Direction, Graphic Design and Visual Merchandising.
Key Responsibilities:
- Define recognizable creative concepts from brand strategy and customer insights
- Own windows, mannequin styling, outfitting, signage and product presentation
- Evolve visual identity and brand codes across every channel
- Lead Visual Merchandising evolution with Retail and Merchandising
- Develop creative leaders and multidisciplinary teams through clear feedback
Requirements:
- Minimum 10 years’ progressive creative experience in fashion or retail
- Creative leadership experience supported by a strong portfolio
- Visual Merchandising and in-store creative experience at scale
- Experience leading multidisciplinary creative teams and external partners
- Bilingual French and English communication across Canada
Shape PENN.’s distinctive fashion authority through creative leadership, visual merchandising, campaigns and connected customer experiences.
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