Sr. Associate, Dasher Performance Marketing

4 weeks ago

Canada DoorDash Full time

The Dasher Performance Marketing team creates and executes our driver and courier acquisition strategy that keeps our markets well supplied, keeping delivery times to a minimum. We own the functional tactics and executions that bring the Marketing strategy to life and we are responsible for delivering the best and most efficient early sign up experience. We also partner closely with cross-functional leads to understand the prioritization of Dasher problems and business goals, and provide strategic guidance and marketing support to achieve those goals.

About the Role

We're looking for a talented and driven Senior Associate with strong operational experience in paid social channels to run a world-class acquisition program in our Dasher Growth team. This role will offer you the opportunity to have an immediate impact by managing the performance of our main media channels in the U.S., Canada, Australia and New Zealand. You'll be managing a world-class acquisition program with support from our U.S. based team, solving complex problems, and making strategic recommendations to drive the business forward and keep our markets well supplied with new Dashers. In this role you will get the opportunity to be among the first hires of our local Mexico office and will be able to work with our partners, like Facebook and TikTok, to test and implement new marketing technologies. 

You will report directly to our local Manager, Dasher Performance Marketing. 

You’re excited about this opportunity because you will…
  • Be a part of our first DoorDash Marketing team in our Mexico City office 
  • Manage multi-million dollar monthly digital budgets across digital paid marketing channels, working with partners such as Google and TikTok to optimize campaign performance and test new products.
  • Learn to operate a world-class acquisition program that brings hundreds of thousands of drivers and couriers to work with DoorDash, making it the top food delivery and logistics platform in the U.S.. working with our U.S. based Performance Marketing team and vendors, such as Google, Facebook, TikTok and Apple. 
  • Maintain and monitor key metrics across channels including budget pacing, cost per acquisition and LTV proxies.
  • Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and bidding algo tests
  • Work closely with other teams and stakeholders to ensure goals are met
We’re excited about you because…
  • You are proficient in the English language and able to communicate clearly and concisely.
  • You have a proven track record in the performance marketing space, with 5+ years of experience.
  • Direct, hands-on experience managing media buying, optimization (Paid Social, Paid Search, App Search), and strategic planning either at an agency or in-house
  • You are highly proficient in Excel/Google Sheets and have deep familiarity with metrics such as CPA, CPC, CVR, and LTV.
  • Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions and conduct experiments.
  • Experience with Web & App Tracking/Attribution (preferred)
  • Knowledge of SQL (preferred)
  • Experience working on multi-sided marketplace businesses (preferred)
Nice to Haves 
  • Experience using media management platforms such as Skai, Marin, Smartly or SA360 
  • Knowledge of SQL 
  • Experience working on multi-sided marketplace businesses
About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks. Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on August 21, 2023.

Please see the independent bias audit report covering our use of Covey here .

Discover how we’re evolving & leading the way for the future of work  Be the first to hear about our latest job openings, recruiting events, and exciting breakthroughs. #J-18808-Ljbffr

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