Senior Copywriter-English

4 weeks ago

Toronto ON, Canada SUNPAN Full time

JOB SUMMARY SUNPAN is looking for an experienced Senior Copywriter to join our growing Marketing team. Reporting to the Digital Marketing & Communications Manager, the senior copywriter is a natural storyteller with a breezy writing style that touches a chord with readers and customers. You will work closely with the copywriter on the team and take ownership of category-specific product copy, and write captivating and persuasive marketing copy to engage our customers across online and offline mediums. To be successful in this role, you must be a versatile writer who can tailor content for different channels and audiences based on brand guidelines.

Adhere to the brand voice and tone across content tailored for different channels including website, email, printed materials, showrooms, and more.
Work collaboratively within and across departments to produce factually accurate content that resonates with customers and readers.
Actively contribute to SUNPAN Stories, the company’s design-oriented blog to narrate stories of the brand, people, and interior design.
Deliver persuasive and attention-grabbing copy for headlines and page banners for the website, email, and trade materials.
Attend and actively participate in in-person product and sample review meetings and perform, as required, additional research on materials, construction techniques, industry trends, competitor strategies, and customer preferences.
Perform periodic content audits to optimize copy for SEO and keywords.
Collaborate with members from the marketing team to build and maintain an editorial calendar and contribute ideas to the overall content strategy.
Assist with social media captions as necessary.
Organize and manage content assets and guidelines in a user-friendly library and ensure product copy is up-to-date across all channels.
Excellent writing, editing, proofreading skills with the ability to manage huge volume of content.
~3+ years of experience in copywriting or content marketing. While not mandatory, experience or strong appreciation of furniture and interior design industry is an asset. Remember you will primarily be writing content about our trend-forward designs.
~ Highly organized, detail-oriented, and deadline-driven with the ability to work under tight deadlines and shifting priorities.
~ Research-driven mindset who takes ownership of projects.
~ Knowledge of SEO and social media content best practices.
~ Post-secondary degree in Business or related, with preference for Advertising, Communications, Journalism, Marketing, or equivalent.
~ Sunpan Trading & Importing Inc. is an equal opportunity employer, and we believe that diversity is the reason behind our success. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, accommodation will be provided in all parts of the hiring process.

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