Join our team: Email Marketing Manager

1 month ago

Canada Centricsquared Full time

Description We are looking for an experienced Email Marketing Manager to manage the email and SMS marketing campaigns for our agency and clients.

Hours Starting on a trial basis at 10+ hours per week with opportunity to grow quickly to 20+ hours

Location Virtual, remote
(US/Canada-based contractors preferred)

Our data-driven marketing agency is growing and this is an exciting time to join our team If you are experienced in, and passionate about email marketing, supporting small businesses, and working in a flexible virtual team, then this may be the job for you.

Our agency supports small businesses, and we are their marketing department. We help our clients grow through CRM-driven marketing.

We each wear a lot of hats and develop a broad range of expertise, and you can expect that kind of work experience here, too.

position overview

The Email Marketing Manager is responsible for the day-to-day implementation of email & SMS campaigns. You will provide input into our data-driven marketing plans and use them as a guide to develop, project manage, and oversee campaigns. These campaigns can include product launches, blogs, promotions, lead generation initiatives, nurture sequences, and more. While the type of campaigns can vary, they are all designed to attract, convert, and engage customers.

The ideal candidate has email marketing experience and a solid understanding of email marketing concepts and strategies. You need to be organized, proactive, detail-oriented, be able to project management, and naturally communicate change to a variety of team members and stakeholders in a timely fashion.

You need to be able to context shift often in an agency setting and be comfortable with ambiguity as we don’t always get detailed input to work with. The right candidate will have a solid understanding of digital marketing, email marketing, marketing strategy, and will be excited to join and support the team as the email and SMS campaign manager.

We’re especially looking for candidates who enjoy identifying growth opportunities, breathing life into campaigns, and watching small businesses succeed

  • Drive the execution of outgoing email & SMS campaigns for our clients. This includes tracking status, project management with the team, building first drafts of emails, previewing emails, driving QA testing, and overall communication with the team and stakeholders.
  • Collect, organize, share, and manage content. This includes centralizing content from numerous shared repositories, formatting and resizing creatives, keeping track of files and versions, and at times creating content yourself.
  • Build first drafts of emails using agency templates, saved blocks, and a WYSIWYG editor. While we do have developers and graphic designers on the team, you will be creating the first draft of emails based on simple briefs and broad directions from the marketing calendar. You will feel comfortable switching out creatives, writing placeholder copy, checking links, and customizing templates to meet the needs of the current campaign.
  • Project manage and liaise with the team to bring campaigns to completion. This includes creating and assigning tasks with detailed instructions and deadlines to the team for creative needs, copywriting needs, or development needs involved in the campaign. You would keep an eye on tasks to ensure projects are running smoothly and be available for questions or clarifications with the team.
  • Improve and streamline agency campaign production processes. You will observe and then propose improvements to the process of developing marketing campaigns. You will maintain our library of Agency Templates and serve as an onboarding resource for new team members to learn how to contribute effectively.
  • Manage feedback rounds, QAing, and schedule campaigns. This includes previewing campaigns internally for QA, making minor adjustments, QAing to clients, and making final adjustments. Once an email is final, you would be the one to schedule, mark it as complete, update the marketing calendar, and close any project management tasks. You would also with time oversee regular A/B testing of the subject line, creative, and sending strategies.
  • Keep marketing assets in sync and easy to find. You will make sure client folders are updated with all email PNGs, email PSDs (or source files), briefs, etc. and that both client marketing calendars and our project management system is kept up to date.
  • Attend team calls for clients (weekly or as needed), support in reviewing and updating marketing calendars and the status of campaigns. You will also draft status reports for client meetings.
skills experience
  • Bachelor’s degree in business administration, marketing, communications, or related field (preferred)
  • 3+ years of hands-on experience in email marketing, CRM, or customer loyalty, preferable in e-commerce.
  • Experience using Klaviyo or similar email service provider.
  • Have an eye for email marketing and be able to identify best practices, edits and other email marketing opportunities.
  • Be a self-starter and able to move projects forward, prioritize tasks and meet deadlines.
  • Have the desire and aptitude to learn new systems and platforms quickly.
  • Experience reporting on progress and providing daily, weekly and monthly status updates.
  • Strong written and oral communications skills with ability to collaborate with multiple stakeholders for input, reviews, and approvals.
  • Impeccable attention to detail, strong proofreading skills a plus.
  • Excellent time management, strong organization and ability to multi-task and work well in an agency setting.
  • Strong collaborative skills and ability to work cross-functionally.
systems software

Klaviyo, Hubspot, Google Workspace, Airtable, ClickUp, Slack, Bitwarden, Zoom, Canva, Air.Inc, WordPress, BigCommerce, Shopify, Adobe Creative Suite, Sked Social, WooCommerce, and more.

about us

At Centric Squared , our focus is on data-driven marketing. We’re really passionate about supporting small businesses. We believe if small businesses focus on keeping their customers happy, growth follows.

Growing businesses hire us when they need sales and marketing expertise on their team. Often, we start by implementing a Customer Relationship Management system, because we need the right tools for growth. We use data and customer feedback to continually make improvements and to identify opportunities, then we put data-centric and customer-centric strategies in motion to help our clients’ businesses grow.

We offer a dynamic, fast-paced, thought-provoking work environment to our diverse, collaborative team located around the world.

preferred location

Remote, US or Canada based candidates preferred.

starting pay

TBD depending on experience. We always start with a paid trial project. You’ll start at around 10 hours per week and work up to 20+ once you’re able to work more autonomously. This role has lots of growth potential within our agency.

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