Senior Account Manager
3 weeks ago
The Senior Account Manager is responsible for project execution from initiation to delivery. The Senior Account Manager will proactively run programs independently while maintaining a team player attitude and delivering on client expectations. The Senior Account Manager, a pivotal role in our operations, will play a crucial role in driving the development and execution of our marketing strategies, focusing on digital channels and experiential marketing initiatives. This role requires a strategic thinker with exceptional project management skills, a creative mindset, and a proven track record of delivering impactful marketing campaigns.
Main Responsibilities:
- Help build strategic communications plans, including digital marketing, and content strategy/marketing.
- Drive the planning and execution of experiential marketing initiatives, including events, activations, and immersive brand experiences, to create memorable interactions with our target audience.
- Primary point of contact for clients daily and participate in client meetings and status calls.
- Manage daily project deliverables and critical paths while updating clients on account activity
- Writing informed briefs that articulate the strategic and business imperatives
- Manage internal and external teams and be the spokesperson on behalf of the clients
- Lead the development of proposals and presentations for prospective clients, showcasing our capabilities, solutions, and value proposition.
- Collaborate with cross-functional teams to develop and implement integrated marketing campaigns that align with business objectives and target audience needs.
- Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and initiatives, and provide actionable insights for optimization and improvement.
- Developing/maintaining strong relationships with internal and external stakeholders
- Coordinating efforts of the projects between creative, studio, clients, programmers etc. and managing/adjusting priorities
- Support event planning efforts within the team, including supplier relations, logistics, on-site event management
- Responsible for timely and accurate execution of each assigned campaign solution
- You will have in-depth knowledge and understanding of the client’s business
- Effectively cost client projects and manage budgets
Skills and qualifications:
- Strong written and verbal skills and confident style in communicating with teammates and colleagues
- Solid and confident presentation and interpersonal skills
- Event management and related logistics experience
- A high degree of attention to detail in all areas, from performing research to crafting client- and public-facing materials
- Proven ability to manage simultaneous projects and meet strict deadlines using strong organizational skills within a fast-paced agency environment
- Self-motivated, takes initiative and follows through – anticipates account team and client needs
- Strong analytical and critical thinking skills
- Positive, professional, and competent attitude
- Proficiency with Mac and word based programs including Word, Excel and PowerPoint
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