Gestionnaire, Communications Marketing

6 days ago

MontRoyal QC, Canada DAVIDsTEA Full time

DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 20 Canadian retail stores. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees

As our Communications Marketing Manager, you'll provide strategic leadership for our email and SMS programs. This role combines strategic leadership with hands-on expertise to drive channel growth and program development, ensuring all initiatives are data-driven and results-oriented.

Develop and own comprehensive email & SMS marketing strategy aligned with business objectives;
Guide campaign execution to maintain a strategic focus, leveraging data and analytics to optimize effectiveness.;
Foster cross-functional relationships with social, marketing, and web to ensure consistent messaging consistency;
Create reports for executive stakeholders;
Drive continuous improvement using data-driven decisions;
Guide testing strategies and optimization programs;
Own channel performance metrics and revenue targets;
Lead platform optimization and technical best practices;
8+ years of email marketing experience, particularly in high-growth e-commerce;
~ Advanced knowledge of email service providers (ESP) and automation platforms, specifically Klaviyo, Shopify, and Figma;
~ Proven success in strategic planning and execution for email and SMS marketing programs;
~ Deep understanding of email deliverability, compliance regulations, and best practices in email marketing;
~ Strong technical expertise in email automation and ESP platforms;
~ University degree in marketing or a related field;
~ Excellent communication, project management, and multitasking abilities; Capable of providing detailed performance evaluations and insights for digital marketing campaigns.


Nous sommes un détaillant chef de file et un grossiste en pleine croissance de thé en feuilles de spécialité offrant une sélection de mélanges signature, de thés d’origine unique et de cadeaux et accessoires liés au thé vendus par l’entremise de notre plateforme de commerce en ligne et de 20 boutiques au Canada. Nous rendons le thé tendance et amusant, et nous sommes fiers d’offrir à la fois le meilleur service possible à nos clients et un environnement de travail positif à nos employés

En tant que gestionnaire des communications marketing, vous assurerez la direction stratégique de nos programmes de courriels et de messages textes. Ce rôle associe leadership stratégique et expertise pratique pour stimuler la croissance des canaux et le développement des programmes, en veillant à ce que toutes les initiatives soient basées sur des données et orientées vers les résultats.

Élaborer et diriger une stratégie marketing complète de courriels et de messages textes alignée sur les objectifs de l’entreprise;
Guidage de l'exécution de la campagne pour maintenir un focus stratégique, en utilisant les données et les analyses pour optimiser l'efficacité;
Favoriser les relations avec les équipes des réseaux sociaux, du marketing et du Web afin d’assurer la cohérence des messages;
Gérer les stratégies de livrabilité des communications et de pertinence des listes;
Favoriser l’amélioration continue en s’appuyant sur des décisions fondées sur des données;
Guider les stratégies de test et les programmes d’optimisation;
S’approprier les mesures de performance et les objectifs de revenus des canaux;
Diriger l’optimisation de la plateforme et les meilleures pratiques techniques;
8 ans et plus d’expérience en courriels marketing, en particulier dans un contexte de commerce électronique à forte croissance;
~ Réussite avéréedans la planification stratégique et l’exécution de programmes de marketing par courriels et par messages textes;
~ Compréhension approfondie de la livrabilité des courriels, des règles de conformité et des meilleures pratiques en matière de marketing par courriel;
~ Solide expertise technique en matière d’automatisation des courriels et de plateformes de fournisseurs de services de messagerie;
~ Diplôme universitaire en marketing ou dans un domaine connexe;
~ Excellentes capacités en matière de communication, de gestion de projet et d’exécution de plusieurs tâches à la fois, grand souci du détail et aisance à travailler dans un environnement au rythme soutenu;
~ Capacité à fournir des évaluations détaillées des performances et des informations sur les campagnes de marketing numérique.

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