Paid Search Specialist

4 weeks ago

Vancouver BC, Canada Hootsuite Inc. Full time

We’re looking for a Paid Search Specialist to help us manage and drive successful growth and optimization for our paid search campaigns. You’ll be working on global search and performance max campaigns as part of the SEM Team.

While working remotely or in a hybrid work arrangement, a blend of virtual (in accordance with Hootsuite’s distributed workforce strategy), and in Hootsuite’s Vancouver office, you will report to our Senior Manager, Search Marketing. 

WHAT YOU’LL DO:

  • Strategically plan and set up targeted advertising campaigns to maximize efficiency and effectiveness
  • Ensure campaigns are well-organized, with ad groups and keywords appropriately grouped for optimal performance.Conduct regular SQR analyses to refine SEM campaigns, including optimizing keyword lists, adding negative keywords, and customizing ad copy
  • Utilize SQR findings to enhance campaign performance and increase ROI
  • Implement and manage advanced bidding strategies to optimize ROI while maintaining market competitiveness
  • Continuously monitor keyword performance and adjust bids to align with campaign objectives and budget constraints
  • Balance bid costs with desired ad placements and optimize for maximum ROI
  • Help track key performance indicators (KPIs) such as conversions, ROAS, CTR, CPC, and AOV to evaluate campaign success
  • Identify trends, patterns, and anomalies in performance data to provide actionable insights and data-driven recommendations to stakeholders that will improve and enhance campaign performance
  • Generate comprehensive performance reports, highlighting key metrics and campaign progress
  • Provide actionable insights and data-driven recommendations to stakeholders for continuous improvement and to enhance campaign performance
  • Work closely with other marketing teams to ensure alignment of paid search strategies with broader marketing goals
  • Collaborate with the creative team to develop effective ad creatives and landing pages that resonate with target audiences
  • Keep abreast of industry trends, competitor strategies, and market changes to stay ahead in the paid search landscape
  • Apply market insights to optimize campaigns and explore new growth opportunities

WHAT YOU’LL NEED:

  • Significant hands-on experience in managing and optimizing SEM campaigns, particularly in Google Ads and Bing Ads
  • Proficiency in analyzing performance metrics (such as CTR, CPC, ROAS, and conversions) and making data-driven decisions
  • Demonstrated ability in conducting keyword research, analysis, and optimization to enhance campaign performance
  • Familiarity with digital marketing tools like Google Analytics 4, SEMrush, or similar platforms
  • Experience in bid management and optimization for maximizing ROI
  • Ability to generate detailed performance reports and effectively communicate insights and recommendations
  • Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
  • Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
  • Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
  • Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects

WHO YOU ARE:

  • Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
  • Curious. You are always learning and seeking ways to make things better.
  • Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
  • Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

At Hootsuite, we design our compensation packages based on internal equity and external competitiveness. Every role at Hootsuite is analyzed, evaluated and mapped to a salary range. As a general guideline, the salary for new hires and promoted employees is determined based on an individual's skills & capabilities required for the role and their ability to contribute as per the expectations outlined in the job description.

Our salary structures are built on trends projected and published by independent and trusted survey companies. Hootsuite analyzes market data and adjusts salary structures, if required, on an annual basis. Salary ranges reflect what we expect to pay for this position at the time of posting. Our total compensation packages summarize our current offerings and are subject to change without notice.

Hootsuite is committed to fair and equitable compensation for every employee. Through an annual Pay Equity Analysis, Hootsuite ensures that all employees are paid fair and equitably.

Canadian Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, life/disability insurances, an Employee and Family Assistance Program and more Hootsuite provides a group RRSP plan with a company match of up to 4% of base salary. Benefits are available to permanent employees who meet minimum hours requirements without a waiting period. THIS resource will provide additional information.

US Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, and life/disability insurances. Hootsuite also offers a 401k Plan with a company match (up to 4% of base salary), an Employee and Family Assistance Program and more Benefits are available to employees who meet minimum hours requirements without a waiting period. THIS resource will provide additional information.

Global Parental Leave . All permanent employees, including birthing, non-birthing and adoptive parents, who have been employed by Hootsuite for a minimum of12 months are eligible for 26 weeks of full and partially paid leave in accordance with local government regulations.

Paid Time Off . Hootsuite offers 20 days of paid time off from day one of employment.
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