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Email & SMS Marketing Specialist
2 months ago
Job descriptionABOUT APLO GROUPAplo Group is an e-commerce growth firm specializing in scaling direct to consumer brands. We focus on driving positive business wide outcomes by bringing a holistic approach to scaling. Merging financial modeling/forecasting with marketing expertise to develop and implement a sustainable and profitable e-commerce growth strategy.THE ROLEAs an Email/SMS Marketing Specialist your role will involve:Implementing email and SMS marketing strategies for e-commerce (Shopify/Plus, WooCommerce, BigCommerce) merchants.Coordinating timelines with clients with respect to their campaigns, email flows, sales, product launches, etc.Participating in meetings with clients and team to deliver and execute on strategic recommendations.Working in collaboration with team members across our paid ads, financial modeling & forecasting team, and CRO/web development team to develop and implement growth strategies for our clients. Leading members of our design and copy team to curate the necessary email and SMS content for clients (scheduling is done within Asana).Oversee quality assurance across all email and SMS channels.Managing email marketing accounts using Klaviyo, Sendlane and other ESP’s.Analyzing and reporting on email/SMS performance across the board.WHO ARE WE LOOKING FOR?Minimum 2 years of previous e-commerce marketing experience.Previous experience working inside of Klaviyo with an understanding of direct-response marketing.Previous experience with QA (quality assurance) and quality testing digital marketing assets (such as email, SMS, or push notifications).Previous client-facing or project management experience.Ability to work remotely and meet deadlines in a fast-paced environment.Highly organized and capable of balancing multiple projects and prioritizing workload.Strong interpersonal and teamwork skills; willingness and ability to collaborate with others.Prior knowledge and interest in e-commerce, business, and marketing; interested in working with marketers, operators, and founders to solve unique business challenges.Excellent understanding of copy, typography, layout, and branding.Previous experience working within Slack and Asana (or similar).Preferred skills: Klaviyo certification, prior knowledge of Shopify/Shopify Plus/WordPress stores, HTML/CSS basics, previous experience with SMS marketing, general understanding of social media and search ads, understanding of GA or other analytics tools.COMPENSATIONStarting Rate: $5,500 - 6,500 CAD/per monthJob Types: Full-time, ContractNOTE: This is a remote position. We are seeking an organized self-starter who can meet deadlines and delegate responsibilities in a professional and timely manner. Only qualified candidates will be considered.Thank you for your interest in Aplo Group. We look forward to connecting with you soon
