Paid Search Strategist
6 days ago
About Omnicom Media Group CanadaAs a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do. We are comprised of the full-service media networks OMD, PHD, Hearts & Science, Touché, as well as Annalect (OMG’s data and analytics division) and a number of specialty media communications companies. OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. This allows us to consistently deliver client business outcomes by driving authentic connections at scale, powered, and inspired by the most sophisticated, diverse, and collaborative media professionals in Canada.Purpose of the role:OMG is experiencing growth and seeking a talented individual to join our Performance team as a Paid Search Strategist. Reporting to a Supervisor or Director, the Manager will be responsible for ensuring that all Paid Search deliverables are presented on time and of a high quality, and that all Paid Search advertising campaigns meet client objectives. This position will work closely with the Account Management and the Client Strategy & Development teams.Managers will ensure that search advertising programs are tasked properly, completed as scheduled and meet or exceed all client goals. A successful Manager will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients.Client Engagement:• Attend client meetings, status and reporting calls• Ability to effectively communicate processes and tactics to clientsCommunication & Collaboration:• Work and communicate verbally and in written form with internal and client teams during the development of campaign strategy and campaign execution• Identify and escalate technical issues through communication with internal teamsBe able to effectively communicate processes and tactics to peers, and junior members of the teamExhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teamsAccountability:• Lead team to complete thorough quality checks of campaign set up; billing system and in platform• Ensure timely and accurate campaign launch and delivery across the team• Organize team to deliver all reports and insights to meet deadlines set by client teams• Displays organizational capabilities to track progress, execution and consistency of Paid Search advertising campaignsFinancial Management:• Input billing information into Prisma• Manage campaign budget pacing• Lead analysing and closing billing estimates• The ability to proactively prevent issues and produce solutions when neededMedia/Business Acumen:Understanding of business concepts and client objectives in order to identify campaign expansion opportunitiesDemonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimizationPossesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediumsUnderstanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occurYour ResponsibilitiesCompile data across Paid Search platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy developmentDemonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plansAssist in training new hires with fundamentals of paid searchLead team members to develop campaign plans and strategiesUtilize campaign management tools to execute campaigns and improve overall performanceCampaign budget pacingDevelop interest targets following OMG and client-specific best practicesUpload and launch campaigns in appropriate platformsPerform thorough quality checks to ensure accuracy of set up across teamInput campaign billing information into Prisma billing systemMonitor client, competitor and industry changesSupport ad-hoc data requests for forecasting, billing, promotional performance, etc.Performs various other duties as assignedKey QualificationsMinimum 1 year experience in media with a focus on Paid Search and PerformancePost-secondary education either diploma or degree, or relevant work experienceStrong technical understanding of basic Excel and Powerpoint skillsUnderstanding of agency ad-serving or social campaign management tools is a plus; Google Ads Editor, CM, Google Analytics, Kenshoo, Marin, Omniture, Ad ParlourCOMMITMENT TO IDEA :OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action. This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
-
Paid Search Strategist
4 weeks ago
Toronto, ON, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
4 weeks ago
Toronto, ON, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
2 weeks ago
Toronto, ON, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
2 weeks ago
Toronto, ON, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
2 months ago
Toronto, Canada Critical Mass Full timeThe Paid Search Strategist is responsible for managing the creation, execution and optimization of Paid Search accounts, holistically integrating SEO, and acting as the day to day Paid Search contact to all assigned clients. This individual provides expertise in campaign optimization and setup, works with the Search Supervisor to develop strategic guidance,...
-
Paid Search Strategist
2 weeks ago
Toronto, ON, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
4 weeks ago
Toronto, ON, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
4 weeks ago
Toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have
-
Paid Search Strategist
2 weeks ago
Toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have
-
Paid Search Strategist
2 hours ago
Toronto, Ontario, Canada Topinteractiveagencies Full timeWe're on the lookout for an experienced and talented Paid Search Strategist to join our growing team in Toronto. The Paid Search Strategist is a key role on the team, and is responsible for defining and executing on clients' pay-per-click advertising strategies across Google, Bing, Facebook, and other channels. Reporting to our Paid Search Director, the...
-
Paid Search Strategist
4 weeks ago
Toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
4 weeks ago
Toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
4 weeks ago
Toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote.The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
4 hours ago
Toronto, Ontario, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
4 weeks ago
Toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
1 month ago
Toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
1 month ago
Toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
1 month ago
Toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
2 weeks ago
Toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
-
Paid Search Strategist
2 weeks ago
toronto, Canada True Media Canada Full timeOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search clients. Must have a strong understanding of paid search campaign management...
