Technical Sales Specialist

3 weeks ago


Barrie ON, Canada Westburne Full time

Westburne is much more than electrical products. We are Canada’s market leader in energy solutions, renewables, lighting, wire & cable, automation, and connected network solutions. We have access to the best partners in the industry and we go above and beyond to help our customers and partners grow.
As the Outside Automation Technical Sales Specialist - PLC/SCADA based in Barrie or Mississauga , you are responsible for Rockwell Automation Controllers and HMI to support the geographical territory of Central Ontario. Reporting to the Regional Automation Manager, you will be representing the Rockwell Automation (Allen-Bradley) portfolio of products & services supporting both internal and external customers with in-depth technical and application knowledge while being responsible for the sales performance of their product discipline within the assigned territory.

You will prepare and execute an annual strategic business plan for sales development.
You will develop and execute commercial activities as a component of an annual strategic business plan.
You will actively manage an opportunity funnel that is appropriate for achieving sales objectives.
You will support Westburne and Rockwell Automation sales representatives with account planning and execution.
You will act as a pre-sale technical consultant to provide technical solutions to customers.
You will provide post-sale technical support to build the competency and confidence of customers.
You will conduct technical presentations and product updates.
You will attend supplier partner training (Canada/US) to maintain a high level of specialized product and application knowledge. As such, You must be able to travel to the US regularly or as needed for training as this is required for this role.
You will implement strategies to address competition and expand market penetration using available marketing tools.

You have an Electrical/Electronic/Automation Technology diploma or degree from a recognized institution.
You have a minimum of 2 years of previous experience in automation or technical product sales/support.
You have an understanding of sales principles such as Strategic Selling, Customer-Centric Selling, Conceptual Selling, etc.
You have a technical understanding of electrical circuits. Working knowledge of industrial automation is preferred.
You have product and application knowledge of Rockwell Automation Controllers, HMI’s, and software.
You can accurately interpret single-line electrical drawings
You have an understanding of industrial networking and Ethernet I/P.
A valid driver’s license and passport will be required for this position.

We offer competitive compensation, benefits and pension packages, and the opportunity for continued growth across the organization.



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