PR & Content Specialist - AdFarm

PR & Content Specialist At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals. We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be a part of a team that does these things, and does them well, we should chat. We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. Are you being agile? As the Public Relations and Content Specialist, you will have a strong background in corporate communications, writing and content creation. This role will play a key part in shaping client narratives, securing high-impact media placements, and elevating thought leadership within the agriculture and food sectors. Input & Analysis  Develop and execute strategic PR and corporate communications plans for agriculture, food and agri-business clients  Build and maintain strong relationships with journalists, editors, and opinion contributors across trade, national, and regional media  Draft high-quality press materials, including press releases, media pitches, bylined articles, and executive messaging  Advise clients on corporate communications strategies, including reputation management and crisis communications  Identify timely opportunities for media engagement tied to industry trends, policy developments, and market shifts  Monitor media coverage and provide insights and reporting on PR performance  Collaborate with internal creative, digital, and strategy teams to ensure integrated campaign execution  We train our team to help them succeed, and everyone on our team helps with our success. 5+ years of experience in public relations or communications, preferably within an agency environment  Bachelor’s degree in Communications, Public Relations, Journalism, or related field Proven experience in corporate communications and executive positioning  Demonstrated success in earned media and building relationships with journalists  Familiarity with agriculture, agri-business, food systems, or rural industry is strongly preferred  Familiarity with non-profit organizations, associations and/or policy work is considered an asset  Demonstrated relationships with media outlets and journalists. Relationships with B2C media (national + regional) is a strong asset. Relationships with B2C & B2B agriculture media a plus.  Exceptional writing, editing, and storytelling skills

We offer
all Employee’s 3% RRSP contributions on an annual basis, a Health Spending Account, Health & Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals.