Director of Brand Operations

4 weeks ago

Toronto ON, Canada The Avid Group Full time

About the Company The Avid Group is an end-to-end apparel and brand platform operating a portfolio of high-growth lifestyle and licensed brands across DTC, wholesale, and strategic partnerships. Our brands include , , and . We manage the full brand lifecycle - from creative and merchandising through production, fulfillment, finance, and distribution across the U.S. and Canada. About the Role We’re hiring a Director of Brand Operations to act as the general manager of our brand portfolio- owning execution, commercial performance, and outcomes across DTC and retail channels . This role sits at the intersection of product, e-commerce, wholesale, and operations. Working hand in hand with our sales, finance, production, fulfillment, creative, and marketing teams. Brand & Team Leadership Operate as the general manager for our portfolio brands. Lead, coach, and scale a team of Brand Managers Set brand-level goals, KPIs, and execution standards DTC & E-Commerce Execution Oversee commercial alignment; while Marketing and E-commerce teams own DTC performance and optimization Partner with marketing and e-commerce teams on drops, launches, promotions, and site merchandising Drive conversion, AOV, inventory flow, and launch readiness Wholesale & Retail Partnerships Own brand execution across global wholesale and retail partners Partner with Sales and key accounts on assortments, pricing, and sell-in strategy Support relationships with retailers such as Pacsun, Nordstrom, Scheels, Buckle, Boathouse, and Winners Monitor sell-through, feedback, and in-market performance; adapt assortments accordingly Commercial Performance & Planning Own brand-level revenue, margins, and operating performance Partner with Finance on planning and forecasting Review performance regularly and drive corrective actions across channels Licensing & Partnerships Own licensed IP execution, approvals, compliance, and reporting Ensure timelines, deliverables, and brand standards are consistently met Support renewals and evaluate future licensing opportunities Product, Merchandising & Line Planning Translate brand vision into disciplined seasonal assortments Balance DTC demand, wholesale needs, inventory risk, and margin targets Partner with Creative and Design on seasonal direction Production, Operations & Delivery Own execution from buy approval through final delivery Partner with Production, Supply Chain, and Fulfillment teams Surface risks early to protect retail launches and DTC drops Process & Scale Standardize brand operations across The Avid Group Improve workflows and systems (Shopify, Monday.com, and related tools) Build scalable launch, drop, and reporting processes Qualifications 5+ years experience in brand operations, apparel, merchandising, DTC, and wholesale/retail Proven experience selling into major retail partners (specialty, big-box, or global distributors)

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