National Account Manager

Exciting Opportunity within the Prana Sales Team
PRANA is a Montreal-based certified B Corp company, leader in manufacturing and commercializing organic snacks and breakfasts. Founded in 2005 by Alon Farber and Marie-Josée Richer, PRANA's mission is to create delicious food that is better for consumers, farmers and the planet. Made in their factory in Montreal, all of our products are certified organic, gluten-free, vegan and responsibly sourced.

Reporting to the Vice-President Sales, the National Key Account Manager is directly responsible for delivering annual sales plans, building the PRANA brand with existing major retail accounts, and aggressively developing new business opportunities and channels. The KAM will manage and grow current customer relationships while also acting as a proactive business developer—identifying white-space opportunities, shaping the right product formats with internal teams, negotiating programs and investments, and directing customer service. More specifically, the KAM will be responsible for developing, aligning, and successfully implementing short- and long-term sales strategies while proactively communicating all initiatives with PRANA’s cross-functional departments and external partners.

Maternity leave replacement – contract position with potential to transition to permanent full-time at the end of the contract.

Promote and sell PRANA products to assigned accounts.
Establish and execute a business plan and a sales plan for each key account (volume, product sales potential, promotional plan, etc.) including sales objectives by product category.
A true growth hunter—identify, pursue, and secure new business and emerging channels to expand Prana’s national footprint.
Work cross-functionally to shape product concepts and formats that unlock new revenue opportunities, ensuring Prana wins in untapped markets and high-potential accounts.
Monitor and enhance performance by analyzing sales data, addressing service or supply chain issues, and implementing strategies that maximize sales, profitability, and long-term account health.
Monitor and communicate recent market studies by product and category and define business opportunities for each client to inform the business and sales plan.
Manage the revenue and trade spend budget allocated for each assigned account and optimize promotional strategies to maximize ROI.
Perform monthly reviews and track sales performance with a specific action plan to correct anomalies or boost sales.
Maintain and strengthen relationships with customers in order to know and understand their strategic directions, with the aim of creating a joint strategy for our products.
Ensure constant internal communication to contribute to the proper management of daily operations, including the accuracy of sales forecasts.
Be responsible for the performance of categories and products for each client based on the expected results and the strategies adopted.
Prepare the documents and analysis required to support and influence customers and inform internal stakeholders.
Some overnight travel required.

Post-secondary education or work experience equivalent – Business Diploma or Degree preferred;
~5-10 years of experience in sales in CPG. Food industry preferred;
~ Experience managing key national accounts. High level of proficiency with sales platforms. LDIA, IRI, Dunnhumby, Retail Link;
~ High level of proficiency with analyzing and presenting Nielsen data;
~ Excellent time management skills and ability to prioritize;
~ Demonstrated presentation, negotiation and business development expertise preferably within the food industry;
~ Expertise with Microsoft office (Excel and Powerpoint);
~ English : written and spoken. Bilingual an asset (French).
~ Prana is an equal opportunity employer that promotes diversity and inclusion. The company will consider all qualified candidates for the position, regardless of race, color, religion, sex, sexual orientation, gender identity, ethnicity, age, Indigenous status, or any other factor that may be considered discriminatory.