Head of Social Media

4 weeks ago

Ontario, Canada SharpStakes Full time
About SharpStakes

SharpStakes is redefining sports betting for Gen Z, blending data-driven insights with a fun, engaging community experience. Our platform is built for sports fans who want to bet smarter, compete with friends, and enjoy a high-energy betting culture. We're looking for a Social Media Manager who can take our brand presence to the next level by creating viral content, driving engagement, and building a powerful community.


What You’ll Do
  • Develop and execute a cutting-edge social media strategy across multiple platforms (TikTok, Instagram, Twitter, YouTube, etc.).
  • Create and manage a dynamic content calendar tailored for a Gen Z audience.
  • Produce engaging, platform-optimized content that resonates with the sports betting community.
  • Grow follower base and engagement metrics, turning casual viewers into loyal SharpStakes fans.
  • Monitor, track, and respond to audience interactions to foster an engaged, active community.
  • Analyze social performance metrics, leveraging insights to optimize content strategy.
  • Identify and capitalize on emerging social media trends before they go mainstream.
  • Collaborate with SharpStakes ambassadors and influencers to produce high-performing content.
  • Manage community engagement, ensuring followers feel connected and valued.
  • Align social media efforts with broader marketing initiatives, amplifying brand impact.
  • Maintain a bold, consistent, and recognizable brand voice.
  • Monitor competitors’ social presence to identify opportunities and threats.
What We’re Looking For
  • Proven success in growing and managing social media accounts for a Gen Z audience.
  • Deep understanding of the sports betting content landscape and what makes it tick.
  • Experience creating highly engaging, shareable content across all major platforms.
  • Strong copywriting and visual storytelling skills.
  • Ability to analyze data and optimize social strategies based on performance metrics.
  • In-depth knowledge of social media algorithms and best practices.
  • Proficiency with social media management tools (e.g., Hootsuite, Sprout Social).
  • Experience running and optimizing paid social campaigns.
  • Community management and audience engagement expertise.
  • Awareness of sports betting regulations and compliance in social media marketing.
  • Basic video editing and graphic design skills.
  • Experience creating viral content that breaks through the noise.
  • Ability to handle reputation management and social media crises effectively.


What Sets You Apart

We’re not just looking for someone to “manage” social media. We want a visionary who:

  • Develops proprietary content frameworks that consistently outperform industry benchmarks.
  • Creates a unique social voice that makes SharpStakes instantly recognizable.
  • Develops innovative betting-related content formats that drive virality.
  • Builds relationships with sports influencers to amplify brand reach.
  • Establishes SharpStakes as a leader in the sports betting content space.
  • Develops predictive models for identifying trends before they peak.
  • Crafts content that goes beyond betting and connects with broader sports culture.
  • Implements advanced analytics to refine and optimize social strategies.
  • Builds scalable UGC strategies leveraging SharpStakes ambassadors and the community.
  • Navigates platform restrictions with creative compliance solutions.
  • Develops rapid-response content strategies for major sports moments and betting opportunities.
  • Creates a seamless, cross-platform narrative that maximizes reach and impact.


Why Join SharpStakes?
  • Be part of a fast-growing startup that’s reshaping sports betting.
  • Work with a young, energetic team that’s obsessed with innovation.
  • Have the creative freedom to push boundaries and make an impact.
  • Enjoy flexible remote work with opportunities for in-person events.
  • Competitive salary, performance-based incentives, and career growth opportunities.


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