Brand Development Manager

2 weeks ago

Montreal, Canada Stone Lain Full time

At Stone Lain we believe in eating better, beautifully. Our bold designs, accessible to every consumer, make meals tailored for the moment. Our dinnerware is an accessory to food which transform every decor, every table, and indeed every plate into a canvas that draws out the best in food.

We are proud of the dinnerware sets we offer and the experiences we help create. Stone Lain is here to satiate your style. With our commitment to quality, affordability, and customer satisfaction, we believe that Stone Lain is the perfect choice for anyone looking to eat artfully.


Position Overview:

We are seeking a talented and experienced Brand Manager to join our team. The ideal candidate will be passionate about brand strategy, creative marketing initiatives, and driving growth in both e-commerce and B2B channels. As the Brand Manager, you will play a pivotal role in shaping the perception of our brand, managing various licensing agreements, and executing marketing campaigns to increase brand awareness and drive sales.


Responsibilities:

Brand Strategy Development

·      Develop and implement comprehensive brand strategies to drive growth and enhance brand equity.

·      Conduct market research and competitor analysis to identify opportunities and trends.

·      Collaborate with cross-functional teams to ensure alignment with overall business objectives.

Licensing Management:

·      Manage existing licensing agreements and explore new partnership opportunities to expand brand reach.

·      Ensure compliance with brand standards and guidelines across all licensed products.

Marketing Campaigns and Initiatives:

·      Lead the planning, execution, and optimization of marketing campaigns across digital and traditional channels.

·      Create compelling brand messaging and content to engage target audiences.

·      Analyze campaign performance metrics and adjust strategies as needed to drive results.

E-commerce and B2B Growth:

·      Collaborate with the sales team to develop strategies for increasing online and B2B sales.

·      Optimize product listings, pricing strategies, and promotions to maximize conversion rates and revenue.

·      Identify opportunities to enhance the customer experience and drive repeat business.

Brand Identity and Visual Communication:

·      Oversee the development of brand assets, including logos, packaging, and marketing materials.

·      Ensure consistency and cohesiveness in brand messaging and visual identity across all touchpoints.

·      Cultivate strong relationships with internal stakeholders, licensing partners, vendors, and industry influencers.


Qualifications:


·      Bachelor’s degree in marketing, Business Administration, or related field.

·      Proven experience in brand management, preferably within the consumer goods industry.

·      Strong understanding of e-commerce platforms and digital marketing strategies.

·      Excellent communication and project management skills.

·      Analytical mindset with the ability to interpret data and make data-driven decisions.

·      Creative thinker with a passion for innovation and problem-solving.

·      Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.


Benefits:


·      Competitive Salary

·      Benefits include health and dental insurance.

·      Work schedule: 4 days in the office, Friday from home.

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