Marketing Manager
3 weeks ago
Location: Remote in Montreal (ideally) and open to other locations
Requirement: Must have a deep passion for and understanding of eSports, particularly in the FPS and/or MOBA.
Summary
Our client is looking for a Marketing Manager to bolster the Product Marketing function within their company, steering marketing strategies for its associated crucial projects aimed at enhancing player awareness, adoption, engagement, and retention.
As a leader, you'll spearhead marketing initiatives with a highly collaborative cross-functional team, comprising internal team members primarily and occasional external parties such as Product, Partnership, Social, Community, Influencers, and PR, all working towards achieving business growth.
Key Responsibilities:
- Develop and execute global marketing plans for product/subscription services
- Leverage data to craft personalized user journeys that provide the best experience for players
- Set measurable KPIs and provide regular reporting on campaign performance
- Understand the eSports and coaching industries along with the competitive landscape
- Collaborate with cross-functional teams to execute tactics across paid media, social, CRM, partnerships, etc.
- Write creative briefs and oversee the production of marketing collateral
- Partner closely with Product Management to identify audience segments and marketing opportunities for key features
Skills & Requirements:
- 5+ years lifecycle marketing experience with 2+ years in brand marketing (eCommerce / subscription service experience preferred)
- Deep passion for and understanding of eSports, particularly in the FPS and/or MOBA genres
- Experience developing and executing global marketing campaigns, paid media, social, CRM, partnerships, etc.
- Positive, humble, and eager to learn and support your team
- Creative problem solver, be it campaign optimizations or building new processes
- Highly organized, detail-oriented, and effective communicator
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