Copywriter

3 weeks ago

canada Fièra Cosmetics Full time

Copywriter


ABOUT US


Fièra Cosmetics is a rapidly expanding beauty and wellness brand dedicated to serving women over 40. We take pride in creating high-quality products that enhance beauty and confidence. With a dynamic company culture, we are on a mission to revolutionize our industry. Our commitment to exceptional customer service and giving back to the community has fueled our explosive growth, and we have donated over 3 million meals, a number we are immensely proud of and plan to continue growing. At Fièra, we prioritize our people, offering tremendous opportunities for career advancement and personal growth. As we continue to expand, we're seeking a talented Copywriter to join our innovative team and contribute to the success of our brand.


ABOUT THE ROLE


As a Copywriter at Fièra Cosmetics, you'll play a pivotal role in crafting compelling and persuasive copy that drives our marketing and sales initiatives. This role offers the opportunity to work remotely, collaborate with our creative and marketing teams, and significantly impact our multi-million dollar paid media budget.


RESPONSIBILITIES


  • Write and edit direct response copy for various marketing materials, including sales pages, advertorials, sales emails and sequences, product pages, and ad copy.
  • Collaborate with the marketing team to develop compelling narratives that enhance brand voice and drive customer engagement.
  • Utilize your extensive knowledge of performance marketing and online advertising to optimize copy for maximum conversion.
  • Conduct thorough research on the beauty and skincare industry to ensure accuracy and relevance in your writing.
  • Analyze the performance of your copy and make data-driven adjustments to improve effectiveness.
  • Work closely with the design team to ensure copy and visuals align seamlessly.


QUALIFICATIONS


To excel in this role, you should possess:

  • Minimum of 5 years’ experience in direct response copywriting.
  • Extensive knowledge of performance marketing and online advertising.
  • In-depth knowledge of the beauty and/or skincare industry is a considerable asset.
  • Strong analytical skills to measure and improve copy performance.
  • Self-motivation and a hardworking attitude.
  • Ability to work independently and manage multiple projects simultaneously.
  • Excellent communication and interpersonal skills.


What's in it for You


  • A fully remote role that offers flexibility in your work environment.
  • Opportunity to join a very stable company with investors and high growth projections.
  • Ability to impact a multi-million dollar paid media budget.
  • Develop relationships with other smart, innovative, and driven colleagues.


How to Apply


If you are a skilled copywriter with a passion for beauty and skincare, and a proven track record in direct response copywriting, please submit your resume and a portfolio of your work outlining your relevant experience and why you are the ideal candidate for this role.


The Interview Process


  • Initial Screening: 30-minute discussion with our HR team to delve into your experience and potential fit within our team.
  • First Interview: 45-minute conversation with our Marketing Director to explore your background and aspirations for the role.
  • Work Sample: Complete a brief task to showcase your copywriting skills and gain insight into our work environment.
  • Final Interview: Meet with two members of our leadership team for a conclusive discussion.

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