Regional Lead, West and Regional Lead, Ontario

4 weeks ago

ontario, Canada Merrimac International Full time

The Dollywood Foundation

The Dollywood Foundation was created in 1988 by American Icon Dolly Parton to inspire the children in her hometown to achieve educational success. Her initial efforts focused on decreasing the dropout rate in the local high school. In the early 90’s Dolly promised every 7th-grade and 8th-grade student she would personally give them $500 if they graduated from high school. This effort, called the Buddy Program, reduced the dropout rate for these two classes from 35% to 6%. More importantly, the program catalyzed the community to provide additional resources to sustain this improvement in the dropout rate.

In 1995, the Foundation implemented Dolly Parton’s Imagination Library in Dolly’s hometown, Sevierville, Tennessee. What was founded as a local program grew into an international movement through the unique partnership among the Foundation, the publisher, fulfillment centers and the thousands of local organizations who adopted the program. The Imagination Library continues to be the signature program of the Foundation.


The Dollywood Foundation of Canada

From a Toronto stage in November of 2006, Dolly Parton gleefully announced the Canadian expansion of her Imagination Library. It was the first international push for the organization. The development was thanks, in part, to an early agreement with the Canadian-based organization, Invest in Kids, which proved to be just the beginning. Program coverage in Canada spans coast to coast with programs in every Province and Territory in Canada.


Dolly Parton’s Imagination Library

Dolly Parton’s Imagination Library is a monthly book gifting program that mails free, high-quality, age-appropriate books to children from birth until their 5th birthday – no matter their family’s income.

After launching in 1995, the program grew quickly. At first, books were only distributed to children living in Sevier County, Tennessee where Dolly grew up. It became such a success that in 2000 a national replication effort was underway. By 2003, Dolly Parton’s Imagination Library had mailed one million books. It would prove to be the first of many millions of books sent to children around the world.

Dolly’s home state of Tennessee pledged to pursue statewide coverage in 2004 and global expansion was on the horizon. After the United States, the program launched in Canada in 2006 followed by the United Kingdom in 2007, Australia in 2013, and the Republic of Ireland in 2019.

The global results have been staggering (100 million books in 2018 to 244 million books to date in 2024) with record growth in all 5 countries.

Today, Dolly Parton’s Imagination Library partners with thousands of local organizations serving over 3500 communities to gift books each month to over 3 million children across U.S., Canada, the U.K., Australia, and the Republic of Ireland.

There are currently 435 programs in Canada, with a program in every province. Continuing robust expansion is the primary objective for Dolly Parton’s Imagination Library. While currently reaching 3% of all Canadian children each month with the gift of an age-appropriate book in the mail, the Foundation aims to reach 130,000 0-5 aged children, approximately 10% of Canadian children in the next three years.


Purpose

The Regional Lead, West and the Regional Lead, Ontario & East play a crucial role in supporting the growth and development of The Dollywood Foundation's Dolly Parton's Imagination Library program in the assigned region. They will work closely with local partners and stakeholders to increase program enrollment and awareness, contributing to the overall success of the program.


Primary Essential Duties & Responsibilities

  • Promote and uphold The Dollywood Foundation's Vision & Mission
  • Be a ‘personal representative’ for Dolly Parton and Dolly Parton’s Imagination Library
  • Implement strategic sales and marketing plans in alignment with Foundation goals
  • Identify and cultivate relationships with potential local partners and funders
  • Present and promote Dolly Parton's Imagination Library program to potential partners in a compelling manner
  • Provide guidance and support to individuals and organizations interested in starting an Imagination Library program
  • Support existing Imagination Library programs in the region to ensure their growth and sustainability
  • Collaborate with the Senior Regional Director to drive program development efforts
  • Maintain effective communication and alignment between the Foundation and local affiliates
  • Ensure all brand elements adhere to Dolly Parton's Imagination Library brand guidelines
  • Provide excellent customer service by promptly responding to inquiries and requests
  • Travel as needed for training, meetings, and events (up to 20%)
  • Support Operations and Finance Teams as required
  • Prepare and submit accurate reports in a timely manner
  • Meet assigned yearly performance goals
  • Support Dolly Parton events as assigned
  • Maintain confidentiality and use good judgement regarding privileged information
  • Perform other duties as assigned


Position Requirements

  • Fully understand and respect their responsibility to represent Dolly Parton and The Dollywood Foundation of Canada. All actions and behaviors are an extension of Dolly and the Foundation and as such, great care must be taken to preserve the image and integrity of both
  • Passionate about delivering Dolly's mission to provide more books to children
  • Friendly, energetic, cooperative, flexible, enthusiastic, patient, courteous, caring, and compassionate
  • Recognized as a positive influence on others
  • Works with integrity, ethics, and honesty
  • Contributes to building a positive team spirit
  • Willingness to learn best practices and modify for future improvement
  • Follows through on commitments and reacts well under pressure


Qualifications

  • Bachelor's degree in a related field; preferred
  • Previous experience in sales, marketing, community outreach or volunteer organizations
  • Knowledge of early childhood education or literacy programs preferred
  • Proven work experience in developing and negotiating successful partnerships
  • A demonstrated track record in building successful collaborations and partnerships across sectors is preferred; client facing customer service experience, problem solving preferred
  • Experience working with multicultural and multilingual communities preferred
  • Ability to work and manage out of the home office or on the road; must be able to travel within Ontario and East Region or West Region (BC, AB, SK, MB)
  • Dependable and suitable transportation with a license to drive automotive equipment; must present a valid driver’s license and proof of insurance
  • Excellent communication and interpersonal skills
  • Strong organizational and time management abilities
  • Ability to work independently and as part of a team
  • Proficiency in Microsoft Office (Word, Power Point and Excel), G Suite, video conferencing; technologically and socially informed and connected
  • Multilingual preferred

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