Marketing Content Creator

2 weeks ago

mississauga, Canada The Central Group Full time

Central is an industry leader in performance-driven marketing-at-retail solutions; specializing in both packaging and point-of-purchase (POP) display with clients across North America. Our dynamic company offers employees a collaborative, client-focused and business casual workplace with excellent benefits, and a unique supportive family culture.


If you embody integrity, teamwork, passionate excellence, and you enjoy working in a high-performing and high-energy environment, we are currently recruiting a highly motivated individual for the role of Content Creator.


JOB SUMMARY:

As the B2B Marketing Content Creator, you'll play a pivotal role in expressing our brand identity across a variety of platforms and media and fostering meaningful connections with our business audience. You will have an understanding of Account Based Marketing principles and their application in the creation of B2B marketing content such as videos, animations and static media. You’ll also have strong written communications skills and an ability to translate insights into marketing messages that are tailored to, and that resonate with a variety of B2B audiences on LinkedIn, Pinterest and Instagram and others, as required


JOB FUNCTIONS:

  • Assisting with the development and execution of a comprehensive social media plan.
  • Producing entertaining and engaging social media content.
  • Monitoring user engagement and suggesting content optimization.
  • Branding and updating of document templates, social media templates and other communications vehicles.
  • Photographing, filming and editing of content for internal use, such as employee activities, social events, business meetings and more.
  • Contributing to a detailed quarterly report of social media performance analytics.
  • Performing other duties as assigned.


QUALIFICATIONS:

  • Recent graduate up to 3 years’ experience in social media and marketing content creation.
  • Diploma/Certificate/Bachelor’s Degree in marketing, social media, e-marketing, advertisement, communications or a similar area of study or relevant years of experience in the field.
  • Experience and knowledge with diverse social media platforms such as LinkedIn, Instagram, Pinterest and more.
  • Excellent written and verbal communication and organizational skills.
  • Familiarized with Google Analytics an asset
  • Strong understanding of the latest trends in social media and media advertising.
  • Proficiency in utilizing social media for relationship building and community engagement.
  • Analytical, flexible and creative thinker with a proactive approach for new ideas and strategies.
  • Experience or familiarity with content creation, copywriting or similar article writing.
  • Experience and expertise using design & editing tools: Adobe Creative Suite, Canva, etc.
  • Working knowledge of Microsoft Office suite of tools.
  • Working knowledge of organization & collaboration tools: Oktopost, ZoomInfo, Google Drive, Dropbox, WeTransfer, etc.
  • Skills in videography and photography and willingness to be on camera if needed.


About The Central Group of Companies


Central is an industry leader in performance-driven marketing-at-retail solutions; specializing in both packaging and point-of-purchase (POP) display with clients across North America. Our dynamic company offers employees a collaborative, client-focused and business casual workplace with excellent benefits, and a unique supportive family culture. Central Group is committed to equal opportunity employment. Accommodations are available upon request from people with disabilities during the recruitment and selection process.


We thank all applicants, however, only those selected for an interview will be contacted

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