Director, Sponsorship and XM

1 day ago

Toronto, Canada Kim Cosic Consulting Inc. Full time

My client, an independent/private agency of about 50 people with one of the best cultures and retention rates, is looking to hire a Director, Sponsorship and Client Experience (XM).


Role Overview


Director, Sponsorship & Client Experience (Experiential Marketing) is a senior-level client counselor; leads and manages strategic programs; manages multiple accounts; provides day-to-day advice and direction to clients; builds revenue; and manages, coaches and empowers direct and indirect reports. This role requires a deep understanding of sponsorship marketing including sponsorship negotiation, strategy, activation and measurement. The role also requires someone with the ability to operationally manage the work and the resources – resource planning, project management planning, process planning and management for large multi-faceted campaigns.


What you’ll do:

Oversee large and complex accounts where sponsorship is a key marketing strategy

Understand client’s business and competitive landscape

Lead account teams e.g. work allocation and delegation, determining roles and responsibilities, coaching and supporting talent development

Work with teams to develop over-arching on-strategy account plans

Evaluate and negotiate sponsorship opportunities on behalf of clients with a lens to client objectives and brand fit

Develop and implement creative sponsorship activation strategies by working with client and property

Develop sponsorship measurement frameworks and generate results, and the analysis of how best to move forward

Ensure client programs are on-budget and delivering quality service

Oversee timely and detailed invoicing / overall account monitoring

Advise clients on strategic positioning and program development

Actively mentor team members on various activities – provide regular feedback

Identify and secure new and organic business opportunities and achieve results

Maintain and nurture client relationships, proactively looking ahead to “what’s next”

Participate in company management meetings and discussions to review challenges and opportunities for further success. Work collaboratively with senior team to develop and implement strategies that broaden the impact of the company, build revenue, fuel the attraction and retention of clients, and ensure effective staff management, education and communication


Who you are:


You have great attention to detail. You oversee team deliverables to ensure they are error free before going to the client.

You are able to manage multiple and ever-changing timelines of all programs and coach staff on time management techniques

You have exceptional project management & client relationship skills

You ask better questions and think about the “so what” at the beginning of the project

You challenge the status quo by generating unique, creative and innovative ideas and solutions

You bring optimism and enthusiasm to all aspects of the job


You have a willingness to try new things and lead the team by example

You have the ability to not only manage a team but also have the ability to recognize how to maximize your team’s ablity or when they require additional support

You are able to manage multiple client demands, busy schedules, challenging deadlines and direct reports

You embody and respect our values of excellence, collaboration, integrity, commitment, empathy and trust



What you’ve done:

The successful candidate will possess the following qualifications:

Proven 6+ years relevant industry experience and must have agency experience

Solid understanding of “big picture” client, partner & agency needs

Proficient in Microsoft Office (Word, Excel, PowerPoint & Outlook)

Flexibility to travel and work weekends or evenings as needed to support event execution


Competitive salary, benefits, amazing culture, in office Wed/Thurs on the Bloor subway line as well as any on site activations.

  • Account Director, XM

    3 months ago

    Old Toronto, Canada Fuse Marketing Group Inc Full time

    We’ve built a collective of people and talent to do one thing; Turns Heads. For us, that means creating work that gets noticed and brands that get adored. And for 20+ years, we’ve had an overwhelming urge to do that. To build an independent, full-service creative agency where every brief, campaign and person is equal parts common sense and wonder. To lay...

  • Director, Sponsorship and XM

    6 hours ago

    Toronto, Canada Kim Cosic Consulting Inc. Full time

    My client, an independent/private agency of about 50 people with one of the best cultures and retention rates, is looking to hire a Director, Sponsorship and Client Experience (XM). Role Overview Director, Sponsorship & Client Experience (Experiential Marketing) is a senior-level client counselor; leads and manages strategic programs; manages multiple...

  • Senior XM Marketing Strategist

    2 weeks ago

    Old Toronto, Canada Fuse Marketing Group Inc Full time

    Job OverviewFuse Marketing Group Inc is seeking a highly experienced Senior XM Marketing Strategist to lead our client portfolio in experiential and sponsorship marketing. The ideal candidate will have a proven track record of delivering high-impact, results-oriented XM & sponsorship programs and events.About the RoleLead internal teams in building and...

  • Senior XM Marketing Director

    2 weeks ago

    Old Toronto, Canada Fuse Marketing Group Inc Full time

    Job OverviewFuse Create, a forward-thinking marketing agency, is seeking a seasoned professional to lead our client relationships in the experiential and sponsorship marketing space.Estimated Salary$125,000 - $160,000 per annum, based on industry standards and market conditions.Key ResponsibilitiesClient Leadership: Foster strong, long-term relationships...

  • Account Manager

    3 months ago

    Old Toronto, Canada Fuse Marketing Group Inc Full time

    For us, that means creating work that gets noticed and brands that get adored. To build an independent, full-service creative agency where every brief, campaign and person is equal parts common sense and wonder. To lay a foundation for the work and a path for our clients, and in the process, change perceptions, change behaviour, and change the...

  • Director, Sponsorship

    5 months ago

    Toronto, Canada Retail Council of Canada Full time

    If you are interested in joining a dynamic and growing non-profit organization, Retail Council of Canada (RCC) is for you. We are an energetic and progressive trade association that’s moving fast and looking forward. Our commitment to our members and high-quality customer service are our top priorities. For more than 50 years, RCC has been the Voice of...

  • Director, Sponsorship

    6 months ago

    Toronto, Canada Retail Council of Canada Full time

    If you are interested in joining a dynamic and growing non-profit organization, Retail Council of Canada (RCC) is for you. We are an energetic and progressive trade association that’s moving fast and looking forward. Our commitment to our members and high-quality customer service are our top priorities. For more than 50 years, RCC has been the Voice of...

  • Xm Producer

    6 months ago

    Toronto, Canada Diamond Marketing Group Full time

    **POSITION**: PRODUCER **DEPARTMENT**: PRODUCTION XM **REPORTS TO**: PRODUCTION MANAGER Who is diamond? Diamond is an independent North American agency and advertising's enemy of the same. From our work to how we operate — we believe that the only way to resist the same old and expected is with Irresistible Ideas. Ideas that build, grow or transform a...

  • Experiential Marketing Project Lead

    3 weeks ago

    Toronto, Ontario, Canada Bond Brand Loyalty Full time

    About Us:Bond Brand Loyalty is a dynamic organization that fosters innovative solutions to create stronger brand loyalty and drive sustainable growth for our clients. As a Project Manager on our Sponsorship & Experiential Marketing (XM) team, you will play a crucial role in delivering XM campaigns.The Role:As a Project Manager, you will be responsible for...

  • Experiential Marketing Project Manager

    3 months ago

    Toronto, Canada Bond Brand Loyalty Inc Full time

    **About Us**: At Bond, we craft innovative solutions with the aim of forging stronger brand loyalty and building sustainable growth for our clients. Our diverse and dynamic approach takes us in thrilling directions, and as a **Project Manager** on our **Sponsorship & Experiential Marketing (XM) **team, you will have your hands on the wheel as we drive the...

  • Immersive Brand Experience Manager

    1 week ago

    Toronto, Ontario, Canada Bond Brand Loyalty Full time

    About UsBond Brand Loyalty is a dynamic and innovative company that crafts solutions to forge stronger brand loyalty and drive sustainable growth for our clients.Job DescriptionWe are seeking an Experiential Marketing Project Manager to join our Sponsorship & Experiential Marketing (XM) team. As a key member of our team, you will play a vital role in...

  • Experiential Marketing Project Manager

    3 weeks ago

    Toronto, Canada Bond Brand Loyalty Inc Full time

    **About Us**: At Bond, we craft innovative solutions with the aim of forging stronger brand loyalty and building sustainable growth for our clients. Our diverse and dynamic approach takes us in thrilling directions, and as a **Project Manager** on our **Sponsorship & Experiential Marketing (XM) **team, you will have your hands on the wheel as we drive the...

  • Experiential Marketing Project Manager

    6 months ago

    Toronto, Canada Bond Brand Loyalty Inc Full time

    At Bond we design creative and innovative solutions for our clients, all with the goal of helping them build ever-stronger loyalty to their brands. That can take us in some pretty amazing directions, and as an **_Experiential Marketing Project Manager on our Sponsorship & Experiential Marketing (XM) team_** **you’ll have your hands on the wheel as we drive...

  • Director, Strategic Sponsorships

    4 weeks ago

    Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...

  • Director, Strategic Sponsorships

    3 weeks ago

    Toronto, Canada undisclosed Full time

    Director, Strategic SponsorshipsApplyLocations: Toronto, ONTime Type: Full TimePosted On: Posted 2 Days AgoTime Left to Apply: End Date: November 9, 2024 (5 days left to apply)Job Requisition ID: 2423534We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for...

  • Director, Strategic Sponsorships

    3 weeks ago

    Old Toronto, Canada Canadian Imperial Bank of Commerce Full time

    Director, Strategic Sponsorships Locations: Toronto, ON Time Type: Full time Posted On: Posted 2 Days Ago Time Left to Apply: End Date: November 9, 2024 (5 days left to apply) Job Requisition ID: 2423534 We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for...

  • Director, Strategic Sponsorships

    3 weeks ago

    Old Toronto, Canada Canadian Imperial Bank of Commerce Full time

    Director, Strategic Sponsorships Apply Locations: Toronto, ON Time Type: Full Time Posted On: Posted 2 Days Ago Time Left to Apply: End Date: November 9, 2024 (5 days left to apply) Job Requisition ID: 2423534 We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s...

  • Sponsorships and Grants Coordinator

    6 months ago

    Toronto, Canada ParticipACTION Full time

    _**An active life is a better life.**_ ParticipACTION is a national non-profit organization that inspires and supports people living in Canada to make physical activity a vital part of their everyday life. As Canada’s premier physical activity brand, ParticipACTION works with its partners, which include organizations in the sport, physical activity, and...

  • Senior Experiential Marketing Manager

    43 minutes ago

    Old Toronto, Canada Fuse Marketing Group Inc Full time

    Fuse Marketing Group Inc is seeking an experienced Senior Experiential Marketing Manager to lead our financial services clients in the experiential and sponsorship marketing space.As a key member of our team, you will be responsible for developing and executing innovative XM-first initiatives that drive business results and create lasting brand impressions....

  • Marketing Manager

    2 weeks ago

    Toronto, Canada The Sponsorship Collective Full time

    **Marketing Manager** **THE SPONSORSHIP COLLECTIVE** **Who you are!** You are an experienced and adaptive marketer who excels in creating and executing comprehensive demand generation campaigns. With a proven track record in marketing automation and deep proficiency with HubSpot, you seamlessly bridge the gap between data analytics and creative campaign...